Joseph C. Fisher – författare
Visar alla böcker från författaren Joseph C. Fisher. Handla med fri frakt och snabb leverans.
3 produkter
Advertising, Alcohol Consumption, and Abuse
A Worldwide Survey
Inbunden, 1993
1063 kr
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An advertising executive and sociologist who has studied alcoholism at length analyzes worldwide theoretical and empirical studies on the relationship between mass media and advertising and alcohol consumption and abuse. Dr. Fisher pulls together findings from content analyses, experiments, …
Advertising, Alcohol Consumption, and Mortality
An Empirical Investigation
Av Peter A. Cook, Joseph C. Fisher
Inbunden, 1995
852 kr
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An empirical econometric study that tests an earlier worldwide survey showing that advertising has had little impact on total alcohol consumption or adverse outcomes associated with drinking. The advertising executives, also trained as sociologists and statisticians, offer a conceptual model for …
