Financial Aspects of Marketing

Häftad, Engelska, 1996

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Beskrivning

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:- Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.

Produktinformation

Utgivningsdatum:1996-10-23
Mått:190 x 246 x 20 mm
Vikt:632 g
Format:Häftad
Språk:Engelska
Antal sidor:320
Upplaga:1996
Förlag:Bloomsbury Publishing PLC
ISBN:9780333637821

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Recensioner i media

'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy

Innehållsförteckning

Introduction to the Finance and MarketingInterfacePART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance SheetThe Cash Flow Statement and the Profit and Loss AccountThe Matching Concept: Stock Valuation and DepreciationReconciliation of Financial StatementsIntroduction to Spreadsheets: Calculations and Charts Case StudyPART 2: RATIO ANALYSIS Introduction to Ratio AnalysisAnalysis of Asset Utilisation, Profitability and PerformanceReturns to Investors Analysis of Profit Pathways Case StudyPART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series AnalysisShort-Term ForecastingForecasting using Relationships between Variables Regression Linear Regression on the SpreadsheetMultiple Regression Case StudyPART 4: COSTING AND BUDGETING Introduction to Costing SystemsBudgeting Budgetary Control Case StudyPART 5: DECISION-MAKING Introduction to Decision-MakingIntroduction to Break-Even AnalysisDecision-Making under Risk Long-TermDecision-Making on the Spreadsheet and Sensitivity Analysis Case Study.