'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy

• Introduction to the Finance and MarketingInterfacePART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance SheetThe Cash Flow Statement and the Profit and Loss AccountThe Matching Concept: Stock Valuation and DepreciationReconciliation of Financial StatementsIntroduction to Spreadsheets: Calculations and Charts Case StudyPART 2: RATIO ANALYSIS Introduction to Ratio AnalysisAnalysis of Asset Utilisation, Profitability and PerformanceReturns to Investors Analysis of Profit Pathways Case StudyPART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series AnalysisShort-Term ForecastingForecasting using Relationships between Variables Regression Linear Regression on the SpreadsheetMultiple Regression Case StudyPART 4: COSTING AND BUDGETING Introduction to Costing SystemsBudgeting Budgetary Control Case StudyPART 5: DECISION-MAKING Introduction to Decision-MakingIntroduction to Break-Even AnalysisDecision-Making under Risk Long-TermDecision-Making on the Spreadsheet and Sensitivity Analysis Case Study.

'Well structured and easy to comprehend. Succinct with excellent examples. The best book on financial aspects of marketing I have ever seen.' - Patricia Hopkins, CIM tutor, Pahh Training and Consultancy

• Introduction to the Finance and MarketingInterfacePART 1: INTRODUCTION TO FINANCIAL STATEMENTS The Balance SheetThe Cash Flow Statement and the Profit and Loss AccountThe Matching Concept: Stock Valuation and DepreciationReconciliation of Financial StatementsIntroduction to Spreadsheets: Calculations and Charts Case StudyPART 2: RATIO ANALYSIS Introduction to Ratio AnalysisAnalysis of Asset Utilisation, Profitability and PerformanceReturns to Investors Analysis of Profit Pathways Case StudyPART 3: FORECASTING Time Series Analysis Using a Spreadsheet in Time Series AnalysisShort-Term ForecastingForecasting using Relationships between Variables Regression Linear Regression on the SpreadsheetMultiple Regression Case StudyPART 4: COSTING AND BUDGETING Introduction to Costing SystemsBudgeting Budgetary Control Case StudyPART 5: DECISION-MAKING Introduction to Decision-MakingIntroduction to Break-Even AnalysisDecision-Making under Risk Long-TermDecision-Making on the Spreadsheet and Sensitivity Analysis Case Study.