Ruth A. Schmidt – författare
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2 produkter
2 produkter
Häftad, Engelska, 1996
1 068 kr
Skickas inom 5-8 vardagar
This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:- Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.
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PDF, Engelska, 19961 169 kr
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This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features including:- Numerous exercises and examples- Learning objectives at the beginning of each chapter and summaries at the end- Case studies to pull together the areas so far coveredThe use of spreadsheets is integrated into the text.