JOHN BARTLE is Lecturer in Government and British Academy Post Doctoral Fellow at the University of Essex. He has published articles in the British Journal of Political Science, Political Studies and British Elections and Parties Review. Recent publications include Political Communications: Why Labour Won the General Election of 1997, which he edited with Ivor Crewe and Brian Gosschalk. - DYLAN GRIFFITHS is Senior Research Fellow at the Constitution Unit based at University College London. His main responsibility is the management of the Nations and Regions programme, investigating devolution across the United Kingdom. He has published articles on the government of Wales, voting behaviour and devolution, together with Thatcherism and Territorial Politics, (1996).

• List of Tables List of Figures List of Acronyms Acknowledgements Notes on the Contributors Introduction: J.Bartle & D.Griffiths Changing Voters or Changing Models of Voting?; J.Bartle Power as well as Persuasion: Political Communication and Party Development; D.Wring The Rise of Campaign Professionalism; M.Harrop The Fall and Rise of Constituency Campaigning; D.Denver & G.Hands The National Daily Press; C.Seymour-Ure British Political Broadcasting from 1945 to 1997: The Developing System; P.Goddard Referendum Campaigning; D.Griffiths Assessing Communications and Campaign Effects on Voters; J.Bartle Political Communications and Democratic Politics; P.Norris Index

JOHN BARTLE is Lecturer in Government and British Academy Post Doctoral Fellow at the University of Essex. He has published articles in the British Journal of Political Science, Political Studies and British Elections and Parties Review. Recent publications include Political Communications: Why Labour Won the General Election of 1997, which he edited with Ivor Crewe and Brian Gosschalk. - DYLAN GRIFFITHS is Senior Research Fellow at the Constitution Unit based at University College London. His main responsibility is the management of the Nations and Regions programme, investigating devolution across the United Kingdom. He has published articles on the government of Wales, voting behaviour and devolution, together with Thatcherism and Territorial Politics, (1996).

• List of Tables List of Figures List of Acronyms Acknowledgements Notes on the Contributors Introduction: J.Bartle & D.Griffiths Changing Voters or Changing Models of Voting?; J.Bartle Power as well as Persuasion: Political Communication and Party Development; D.Wring The Rise of Campaign Professionalism; M.Harrop The Fall and Rise of Constituency Campaigning; D.Denver & G.Hands The National Daily Press; C.Seymour-Ure British Political Broadcasting from 1945 to 1997: The Developing System; P.Goddard Referendum Campaigning; D.Griffiths Assessing Communications and Campaign Effects on Voters; J.Bartle Political Communications and Democratic Politics; P.Norris Index