How to Manage Your Global Reputation

MICHAEL MORLEY is President of Edelman Public Relations, New York and Deputy Chairman, worldwide. He is a highly regarded international public relations expert with four decades of experience in the US, Europe, South America, Asia Pacific, the Middle East and Africa.

'Michael Morley uniquely blends pragmatic wisdom gained from his years counselling corporate clients around the globe with the evolving principles and philosophy of public relations. His witty, thought-provoking lectures to MBA students and many other audiences demonstrate vividly how media relations, public presence and thinking outside conventional wisdom and across cultural borders determine whether products, executives and corporations excel or fail. His writing is immensely accessible and beguilingly simple as it leads the reader through the complexities and dynamics of the public arena. No wise manager should be without a copy.' - Marion K. Pinsdorf, formerly Vice President / Communications Textron and INA and of Hill and Knowlton, now Senior Fellow in Communications, Fordham Graduate School of Business '...it is my hope that the basic concepts outlined here will provide a useful foundation for all engaged in, or aspiring to, a career in international communications.' - Profile (Institute of Public Relations) Reviews of the first edition: 'Michael Morley is a true pioneer in the practice on international public relations...He shares the wisdom of thirty years' experience about what works and what doesn't in the international marketplace.' - Thomas L. Harris, Adjunct Professor, Medill Scholl of Journalism, Northwestern University and former principal of Golin/Harris Communications '[Provides] insights for both the experienced and the aspiring in public relations.' - Stephen A. Greyser, Professor of Marketing/Communications, Harvard Business School

• The Global Village: It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? or Promotion? The Infrastructure of Your Organization The Public Relations Agency Research