M. Morley - Böcker

This book breaks new ground in human resource management through focusing on specific themes written by a range of European experts drawing on a common survey. As such it is a major progression from previous texts that lack a coherent, cross-national database. Representing a truly collaborative European project, it includes themes such as flexibility, training and development, industrial relations, regional aspects and the problems of organising and undertaking comparative human resource management research.

Human resource management is approached through writings on specific offers a coherent, cross-national database. Representing a collaborative European project, it includes themes such as flexibility, training and development, industrial relations, regional aspects and the problems of organising and undertaking comparative human resource management research.

This is an updated and revised edition of the author's work on international public relations and global reputation. Michael Morley has counselled clients of some of the world's largest corporations. This book shows how to achieve a global reputation, and why this makes a vital contribution to the survival and success of the corporation.

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

Expatriate assignments are a key part of international managers' careers and a vital part of maintaining business competitiveness. This book draws on contributions in the expatriation field to open up new lines of enquiry, draw attention to the need for theory building and points to the methodological issues that can beset intercultural research.

Both as a field of academic enquiry and a central tenet of international business, the field of International HRM has witnessed significant development over the past decade.