M. Morley – författare

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

This is an updated and revised edition of the author''s successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world''s largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

This book breaks new ground in human resource management through focusing on specific themes written by a range of European experts drawing on a common survey. As such it is a major progression from previous texts that lack a coherent, cross-national database. Representing a truly collaborative European project, it includes themes such as flexibility, training and development, industrial relations, regional aspects and the problems of organising and undertaking comparative human resource management research.

This book breaks new ground in human resource management through focusing on specific themes written by a range of European experts drawing on a common survey. As such it is a major progression from previous texts that lack a coherent, cross-national database. Representing a truly collaborative European project, it includes themes such as flexibility, training and development, industrial relations, regional aspects and the problems of organising and undertaking comparative human resource management research.

This book breaks new ground in human resource management through focusing on specific themes written by a range of European experts drawing on a common survey. As such it is a major progression from previous texts that lack a coherent, cross-national database. Representing a truly collaborative European project, it includes themes such as flexibility, training and development, industrial relations, regional aspects and the problems of organising and undertaking comparative human resource management research.

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.

Expatriate assignments are a key part of international managers' careers and a vital part of maintaining business competitiveness. This book draws on contributions in the expatriation field to open up new lines of enquiry, draw attention to the need for theory building and points to the methodological issues that can beset intercultural research.

Both as a field of academic enquiry and a central tenet of international business, the field of International HRM has witnessed significant development over the past decade. Inspired by the idea that this ever increasing internationalization of business brings into sharp focus the need to develop a more in-depth understanding of international HRM and its associated activities, this book brings together some of the leading authorities in this field. The chapters cover matters central to both our conceptualization of international HRM as an area of enquiry and the practice of people management in a cross-cultural and increasingly globalized context.