CHRIS NEWBOLD is Lecturer in Mass Communications at the University of Leicester, UK.

...a really well-designed and up-to-date contribution to media studies education. An amazing amount of information is conveyed in accessible language. It spans a variety of approaches to media analysis, and covers the ground more comprehensively and reflectively than the vast majority of its competitors. John D.H. Downing, Professor of Communication, Uni

• Theory in media research; tools for studying the media; the moving image; media industries; the analysis of popular culture; representation, identity and the media; advertising and the media; interactive electronic media.

CHRIS NEWBOLD is Lecturer in Mass Communications at the University of Leicester, UK.

...a really well-designed and up-to-date contribution to media studies education. An amazing amount of information is conveyed in accessible language. It spans a variety of approaches to media analysis, and covers the ground more comprehensively and reflectively than the vast majority of its competitors. John D.H. Downing, Professor of Communication, Uni

• Theory in media research; tools for studying the media; the moving image; media industries; the analysis of popular culture; representation, identity and the media; advertising and the media; interactive electronic media.

CHRIS NEWBOLD is Lecturer in Mass Communications at the University of Leicester, UK.

...a really well-designed and up-to-date contribution to media studies education. An amazing amount of information is conveyed in accessible language. It spans a variety of approaches to media analysis, and covers the ground more comprehensively and reflectively than the vast majority of its competitors. John D.H. Downing, Professor of Communication, Uni

• Theory in media research; tools for studying the media; the moving image; media industries; the analysis of popular culture; representation, identity and the media; advertising and the media; interactive electronic media.