Zeynep Arsel is Research Chair of Consumption and Markets in the John Molson School of Business at Concordia University, Montreal, Canada. Her work broadly covers issues of identity, taste, and place, with a distinct sociological perspective.Kirsi Eräranta is Assistant Professor of Organizational Communication at Aalto University, Finland. Her research interests include the discursive construction of corporate social responsibility, the economization and managerialization of Nordic welfare and gender equality policies, diversity, and work-life balance.Johanna Moisander is Professor of Organizational Communication at Aalto University, Finland. In the area of gender studies, her work has focused on cultural regulation of fatherhood and male parenting, as well as performative identity and resistance in the context of the environmental movement.

• Introduction: theorizing gender and genderising theory in marketing and consumer research 1. The abject single: exploring the gendered experience of singleness in Britain 2. Gendered reading of the body in the bed 3. Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs 4. Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities 5. Masculinising domesticity: an investigation of men’s domestic foodwork 6. Marketing the female politician: an exploration of gender and appearance 7. Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty Commentaries 8. Towards more marketing research on gender inequality 9. Critical visual analysis of gender: reactions and reflections 10. Feminism’s fourth wave: a research agenda for marketing and consumer research 11. Judith Butler on performativity and precarity: exploratory thoughts on gender and violence in India

Zeynep Arsel is Research Chair of Consumption and Markets in the John Molson School of Business at Concordia University, Montreal, Canada. Her work broadly covers issues of identity, taste, and place, with a distinct sociological perspective.Kirsi Eräranta is Assistant Professor of Organizational Communication at Aalto University, Finland. Her research interests include the discursive construction of corporate social responsibility, the economization and managerialization of Nordic welfare and gender equality policies, diversity, and work-life balance.Johanna Moisander is Professor of Organizational Communication at Aalto University, Finland. In the area of gender studies, her work has focused on cultural regulation of fatherhood and male parenting, as well as performative identity and resistance in the context of the environmental movement.

• Introduction: theorizing gender and genderising theory in marketing and consumer research 1. The abject single: exploring the gendered experience of singleness in Britain 2. Gendered reading of the body in the bed 3. Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs 4. Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities 5. Masculinising domesticity: an investigation of men’s domestic foodwork 6. Marketing the female politician: an exploration of gender and appearance 7. Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty Commentaries 8. Towards more marketing research on gender inequality 9. Critical visual analysis of gender: reactions and reflections 10. Feminism’s fourth wave: a research agenda for marketing and consumer research 11. Judith Butler on performativity and precarity: exploratory thoughts on gender and violence in India

Zeynep Arsel is Research Chair of Consumption and Markets in the John Molson School of Business at Concordia University, Montreal, Canada. Her work broadly covers issues of identity, taste, and place, with a distinct sociological perspective.Kirsi Eräranta is Assistant Professor of Organizational Communication at Aalto University, Finland. Her research interests include the discursive construction of corporate social responsibility, the economization and managerialization of Nordic welfare and gender equality policies, diversity, and work-life balance.Johanna Moisander is Professor of Organizational Communication at Aalto University, Finland. In the area of gender studies, her work has focused on cultural regulation of fatherhood and male parenting, as well as performative identity and resistance in the context of the environmental movement.

• Introduction: theorizing gender and genderising theory in marketing and consumer research 1. The abject single: exploring the gendered experience of singleness in Britain 2. Gendered reading of the body in the bed 3. Fashionably voluptuous: normative femininity and resistant performative tactics in fatshion blogs 4. Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities 5. Masculinising domesticity: an investigation of men’s domestic foodwork 6. Marketing the female politician: an exploration of gender and appearance 7. Consuming stress: exploring hidden dimensions of consumption-related strain at the intersection of gender and poverty Commentaries 8. Towards more marketing research on gender inequality 9. Critical visual analysis of gender: reactions and reflections 10. Feminism’s fourth wave: a research agenda for marketing and consumer research 11. Judith Butler on performativity and precarity: exploratory thoughts on gender and violence in India