Key Issues in Marketing Management – serie
Visar alla böcker i serien Key Issues in Marketing Management. Handla med fri frakt och snabb leverans.
40 produkter
Historical Research in Marketing Management
Av Mark Tadajewski, D.G. Brian Jones
Häftad, 2018
517 kr
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This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are …
Gendering Theory in Marketing and Consumer Research
Av Zeynep Arsel, Kirsi Eräranta m. fl.
Häftad, 2018
750 kr
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Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and …
Marketing Performativity
Theories, practices and devices
Av Katy Mason, Hans Kjellberg m. fl.
Häftad, 2018
772 kr
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Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ by asking ‘how is marketing theory performative?’ How does marketing theory shape action? Who uses it in practice and …
Celebrity, Convergence and Transformation
Av Douglas Brownlie, Paul Hewer m. fl.
Häftad, 2019
750 kr
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Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and …
Consumer Vulnerability
Av Susan Dunnett, Kathy Hamilton m. fl.
Häftad, 2019
742 kr
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This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer …
Marketing / Accounting Interface
Av Robin Roslender, Richard M.S. Wilson
Inbunden, 2012
2586 kr
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When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The risk of this situation occurring is inevitably present when those with different professional backgrounds and roles are working in …
New Developments in Online Marketing
Av Stephen Tagg, Alan Stevenson m. fl.
Inbunden, 2012
3156 kr
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There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications …
New Horizons in Arts, Heritage, Nonprofit and Social Marketing
Av Roger Bennett, Finola Kerrigan m. fl.
Inbunden, 2012
1567 kr
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Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and voluntary sector organisations throughout the world are increasingly involved in the development of marketing campaigns, and more and more of …
Multicultural Perspectives in Customer Behaviour
Av Maria Piacentini, Charles Cui
Inbunden, 2012
2586 kr
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With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important …
Contemporary Issues in Green and Ethical Marketing
Av Morven G. McEachern, Marylyn Carrigan
Inbunden, 2013
2586 kr
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In recognising the realms of eco-marketing, sustainable marketing, social marketing and ethical consumption, this collection provides an accessible overview of the multifaceted and challenging nature of green and ethical issues. In revealing that there are many ways to explore the consumption …
Historical Research in Marketing Management
Av Mark Tadajewski, D.G. Brian Jones
Inbunden, 2016
1567 kr
Lägg i varukorg
This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are …
On the Marketisation and Marketing of Higher Education
Av Anthony Lowrie, Jane Hemsley-Brown
Inbunden, 2013
1478 kr
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Practitioners of marketing in higher education and all academics across all disciplines who work in higher education are aware of the importance of marketing to their careers, their department, and their institution. Chancellors, University Presidents, Deans, Heads of School, Directors of Research, …
New Developments in Online Marketing
Av Stephen Tagg, Alan Stevenson m. fl.
Häftad, 2014
772 kr
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There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Douglas Brownlie, Paul Hewer m. fl.
Inbunden, 2013
1567 kr
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Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
Transhumanisms and Biotechnologies in Consumer Society
Av Jennifer Takhar, Rika Houston m. fl.
Inbunden, 2022
2197 kr
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Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions and market evolutions.Technoprogressive innovations that include body modification technologies and reproductive …
Transhumanisms and Biotechnologies in Consumer Society
Av Jennifer Takhar, Rika Houston m. fl.
Häftad, 2024
667 kr
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Transhumanisms and Biotechnologies in Consumer Society offers new, critical perspectives on the impact of 'life-enhancing' technological advancements on consumer identity positions and market evolutions.Technoprogressive innovations that include body modification technologies and reproductive …
Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Av Eleonora Pantano, Francesca Serravalle
Inbunden, 2022
2197 kr
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This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.Market forces and technological advancements are making the …
Role of Smart Technologies in Decision Making
Developing, Supporting and Training Smart Consumers
Av Eleonora Pantano, Francesca Serravalle
Häftad, 2024
667 kr
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This comprehensive book examines the impact of smart technologies in consumer's behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.Market forces and technological advancements are making the …
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Inbunden, 2024
2586 kr
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This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners.Routines and rituals are part of everyday being. Routines can be useful for …
Rituals and Routines
Reflecting Change, Redefining Meaning, Recasting Scope
Häftad, 2026
727 kr
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This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners.Routines and rituals are part of everyday being. Routines can be useful for …
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Av Lauren Gurrieri, Jenna Drenten m. fl.
Inbunden, 2024
2512 kr
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Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities. This book discusses and debates the complexities of influencer marketing, …
Influencer Marketing
Interdisciplinary and Socio-Cultural Perspectives
Av Lauren Gurrieri, Jenna Drenten m. fl.
Häftad, 2026
706 kr
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Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlying disparities. This book discusses and debates the complexities of influencer marketing, …
Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
Av Teresa Heath, Mona Moufahim m. fl.
Inbunden, 2025
2441 kr
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This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical marketing scholars who apply a wide range of theoretical and methodological tools to nurture students’ …
Towards Transformative Education in Marketing
Challenging Rhetoric and Embracing Change
Av Teresa Heath, Mona Moufahim m. fl.
Häftad, 2026
686 kr
Lägg i varukorg
This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The volume brings together leading international critical marketing scholars who apply a wide range of theoretical and methodological tools to nurture students’ …
Expanding Disciplinary Space: On the Potential of Critical Marketing
Av Douglas Brownlie, Paul Hewer m. fl.
Häftad, 2024
667 kr
Lägg i varukorg
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through …
All Change! Marketing and Consuming the Menopause Transition
Av Jennifer Takhar, Anna Schneider-Kamp m. fl.
Inbunden, 2025
2512 kr
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This book critically examines the marketisation of the menopause transition, a phenomenon that in recent years has given rise to an array of products, services, investment opportunities, and the supposed empowerment of women navigating midlife transitions.As venture capitalists and well-being …
Conceptualising the Consumer
Thinking Beyond the Extended and Distributed ‘Self’
Inbunden, 2026
2441 kr
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This book reimagines what it means to craft a self in contemporary life. Russ Belk's classic work on the extended self which shows how possessions and relationships form part of identity, along with his more recent writing exploring how digital technologies and transhumanism are shaping the …
Perspectives on Drinking, Manufacture and Drinking Spaces and Places
Av Victoria Wells, Nadine Waehning m. fl.
Inbunden, 2026
2512 kr
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This book provides contemporary perspectives on marketing management with regards to drinking behaviour, drinking spaces and places, brewing, product development and inclusion. Globally, approximately one in three people (32.5%) drink alcohol equating to roughly 2.4 billion people. Behind this …
Disruptions and Consumer Resilience
Av A. R. Shaheen Hosany, Girish Prayag m. fl.
Inbunden, 2026
2512 kr
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This book offers a comprehensive examination of how consumers develop resilience in response to disruptive events. Bringing together a diverse collection of studies spanning low-income consumers, families displaced by conflict, and individuals interacting with disrupted material objects, it …
Disabling Marketplace
Av Leighanne Higgins, Katharina C Husemann m. fl.
Inbunden, 2026
2441 kr
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This book highlights the pressing issue of marketplace accessibility for over a billion people worldwide living with disabilities—a number that is expected to grow due to aging demographics. Despite this significant population, our societies and marketplaces remain predominantly designed for the …
