Maria Piacentini – författare
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13 produkter
Consumer Behaviour
Av Isabelle Szmigin, Maria Piacentini
Häftad, 2022
755 kr
Lägg i varukorg
This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour.Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral …
Consumer Vulnerability
Conditions, contexts and characteristics
Av Kathy Hamilton, Susan Dunnett m. fl.
Häftad, 2019
691 kr
Lägg i varukorg
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice …
Consumer Vulnerability
Av Susan Dunnett, Kathy Hamilton m. fl.
Häftad, 2019
742 kr
Lägg i varukorg
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer …
Multicultural Perspectives in Customer Behaviour
Av Maria Piacentini, Charles Cui
Inbunden, 2012
2586 kr
Lägg i varukorg
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important …
Consumer Vulnerability
Conditions, contexts and characteristics
Av Kathy Hamilton, Susan Dunnett m. fl.
Inbunden, 2015
2512 kr
Lägg i varukorg
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice …
Consumer Vulnerability
Conditions, contexts and characteristics
Av Maria Piacentini, Susan Dunnett m. fl.
E-bok, 2015
814 kr
Lägg i varukorg
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice …
Consumer Vulnerability
Conditions, contexts and characteristics
Av Maria Piacentini, Susan Dunnett m. fl.
E-bok, 2015
796 kr
Lägg i varukorg
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice …
Multicultural Perspectives in Customer Behaviour
Av Charles Cui, Maria Piacentini
E-bok, 2013
910 kr
Lägg i varukorg
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important …
Multicultural Perspectives in Customer Behaviour
Av Charles Cui, Maria Piacentini
E-bok, 2013
910 kr
Lägg i varukorg
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important …
Multicultural Perspectives in Customer Behaviour
Av Maria Piacentini, Charles Cui
Häftad, 2014
772 kr
Lägg i varukorg
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important …
Consumer Vulnerability
Av Susan Dunnett, Kathy Hamilton m. fl.
Inbunden, 2017
2586 kr
Lägg i varukorg
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer …
Consumer Vulnerability
Av Maria Piacentini, Kathy Hamilton m. fl.
E-bok, 2018
849 kr
Lägg i varukorg
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which soâ€called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer …
Consumer Vulnerability
Av Maria Piacentini, Kathy Hamilton m. fl.
E-bok, 2018
849 kr
Lägg i varukorg
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which soâ€called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer …
