Consumer Vulnerability

Kathy Hamilton, is Senior Lecturer in Marketing, University of Strathclyde UK; Susan Dunnett, is Lecturer in Marketing, University of Edinburgh, UK; Maria Piacentini, is Professor in Consumer Behaviour, Lancaster University, UK.

'This indispensable book provides a representation of vulnerability—a potentially transitory and universal human condition—that is concurrently sensitive but not sentimental, comprehensive but multifaceted, conscience awakening but programmatic. It mobilizes us as responsive consumers, managers, policy makers, and citizens.' - Luca M. Visconti, Associate Professor, ESCP Europe, France 'This is a very useful and detailed source for scholars, students and decision makers seeking deep insight into the difficult and challenging area of consumer vulnerability. However, the book is more than that as it represents an important contribution to the developing understanding of how marketing and consumer research can evolve from being part of the cause of the problems highlighted, to being part of the solution.' - Iain Black, Associate Professor, Heriot-Watt University, UK'This important collection brings together a wealth of knowledge and expertise. The range of contributors bring insights from both academic and practitioner perspectives, providing engaging and thought provoking explorations of the conditions and contexts of consumer vulnerability.' - Emma Banister, Senior Lecturer, The University of Manchester, UK

• Part I: Mapping the Domain of Consumer Vulnerability Introduction 2. On Consumer Vulnerability: Foundations, phenomena, and future investigations 3. An Inclusive Approach to Consumer Vulnerability: Exploring the contributions of intersectionality 4. Justice in Injustice, Power in Vulnerability: The dialogic potential of The Uncondemned 5. Asking for Trouble: Some reflections on researching bereaved consumers 6. Consumer Vulnerability is Market Failure Part II: Consumer Vulnerability and Key Life Stages 7. Children as Vulnerable Consumers 8. Consuming Childhood Grief 9. An Adolescent-Centric Approach to Consumer Vulnerability: New implications for public policy 10. Care Leavers’ Experiences of Assuming Consumer Roles During the Transition to Adulthood 11. Older People: Citizens in a consumer society Part III: Consumer Vulnerability, Health and Wellbeing 12. Health Shocks, Identity and Consumer Vulnerability 13. Social Exclusion: A perspective on consumers with disabilities Part IV: Consumer Vulnerability, Poverty and Exclusion 14. Towards an Understanding of Religion-Related Vulnerability in Consumer Society 15. Descent into Financial Difficulty and the Role of Consumer Credit 16. Poverty, Shame and the Vulnerable Consumer 17. Poverty Proofing the School Day