Routledge Studies in Critical Marketing – serie
Visar alla böcker i serien Routledge Studies in Critical Marketing. Handla med fri frakt och snabb leverans.
14 produkter
Islam, Marketing and Consumption
Critical Perspectives on the Intersections
Av Aliakbar Jafari, Özlem Sandikci
Häftad, 2019
720 kr
Lägg i varukorg
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted …
Anti-Consumption
Exploring the Opposition to Consumer Culture
Av Hélène Cherrier, Michael S W Lee
Inbunden, 2022
2578 kr
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In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimise rather than grow, to …
Consumer Vulnerability
Conditions, contexts and characteristics
Av Kathy Hamilton, Susan Dunnett m. fl.
Häftad, 2019
689 kr
Lägg i varukorg
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice …
Inclusive Place Branding
Critical Perspectives on Theory and Practice
Av Mihalis Karavatzis, Massimo Giovanardi m. fl.
Häftad, 2019
740 kr
Lägg i varukorg
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as …
Islam, Marketing and Consumption
Critical Perspectives on the Intersections
Av Aliakbar Jafari, Özlem Sandikci
Inbunden, 2016
2504 kr
Lägg i varukorg
In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted …
Consumer Vulnerability
Conditions, contexts and characteristics
Av Kathy Hamilton, Susan Dunnett m. fl.
Inbunden, 2015
2504 kr
Lägg i varukorg
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice …
Anti-Consumption
Exploring the Opposition to Consumer Culture
Av Hélène Cherrier, Michael S W Lee
Häftad, 2024
646 kr
Lägg i varukorg
In this edited volume, the leading scholars in the field engage with consumers, marketers, corporations and policymakers as well as space dynamics and network formation to provide an in-depth examination of anti-consumption: a voluntary behavioural inclination to minimise rather than grow, to …
Sexuality in Marketing and Consumption
Queer Theory, Feminist Research, and Intersectionality
Av Athanasia Daskalopoulou, Daniela Pirani m. fl.
Inbunden, 2024
2066 kr
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This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services.Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through …
Sexuality in Marketing and Consumption
Queer Theory, Feminist Research, and Intersectionality
Av Athanasia Daskalopoulou, Daniela Pirani m. fl.
Häftad, 2026
704 kr
Lägg i varukorg
This volume provides an in-depth examination of the role of sexuality in consumers’ life course and in the marketing of products and services.Leading scholars in the field define the most up-to-date picture of theories of sexuality in marketing and consumer research, mapping the topic through …
Marketing in the Climate Crisis
Imagining Post-Growth Futures
Av Carys Egan-Wyer, Jon Bertilsson
Inbunden, 2025
905 kr
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Are marketers, the proponenst for continuous economic growth, the ultimate climate criminals? So far, their job has been to create unnecessary demand and to promote the overconsumption and waste that threatens our very existence on this planet. In this book however, the authors explore the …
Marketing in the Climate Crisis
Imagining Post-Growth Futures
Av Carys Egan-Wyer, Jon Bertilsson
Häftad, 2026
376 kr
Kommande
Are marketers, the proponenst for continuous economic growth, the ultimate climate criminals? So far, their job has been to create unnecessary demand and to promote the overconsumption and waste that threatens our very existence on this planet. In this book however, the authors explore the …
Dark Side of Marketing Communications
Critical Marketing Perspectives
Inbunden, 2020
2504 kr
Lägg i varukorg
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s …
Dark Side of Marketing Communications
Critical Marketing Perspectives
Häftad, 2020
631 kr
Lägg i varukorg
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo?This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s …
Inclusive Place Branding
Critical Perspectives on Theory and Practice
Av Mihalis Karavatzis, Massimo Giovanardi m. fl.
Inbunden, 2017
2504 kr
Lägg i varukorg
Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as …
