Isabelle Szmigin – författare
Visar alla böcker från författaren Isabelle Szmigin. Handla med fri frakt och snabb leverans.
4 produkter
Consumer Behaviour
Av Isabelle Szmigin, Maria Piacentini
Häftad, 2022
755 kr
Lägg i varukorg
This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour.Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral …
Understanding the Consumer
Inbunden, 2003
3735 kr
Lägg i varukorg
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on …
Understanding the Consumer
Häftad, 2003
1930 kr
Lägg i varukorg
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on …
Understanding the Consumer
E-bok, 2003
823 kr
Lägg i varukorg
Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing. Drawing on …
