Roger Frantz is Professor of Economics at San Diego State University, USA.Shu-Heng Chen is Professor at the Department of Economics at National Chengchi University, Taiwan.Kurt Dopfer is Professor at the Department of Economics, University of St. Gallen, Switzerland.Floris Heukelom is Assistant Professor at Nijmegen School of Management, Radboud University Nijmegen, the Netherlands. Shabnam Mousavi is Assistant Professor at the Johns Hopkins Carey Business School, Johns Hopkins University, USA.

‘This Handbook provides a good coverage of contemporary behavioral economic topics and is written by an excellent group of authors’ — Gerrit Antonides, Wageningen University, The Netherlands‘This book contains a great collection of chapters on behavioral economics. It is distinguished by the diversity of its subject matter and the distinctiveness of its authors. If you want genuine insights and viewpoints as well as analyses not found elsewhere, please read the Handbook of Behavioral Economics. It is loaded with gems that contrast the unrealism of neoclassical economics with the realism of excellent behavioral economics.’ — John Tomer, Manhattan College, USA.

• Part 1. Peter Earl. The Evolution of Behavioural Economics Richard Curtin. George Katona: A Founder of Behavioral Economics Stefan Kesting. Ken Boulding: The image as a precursor to framing? Roger Frantz. Harvey Leibenstein. A First Generation Behavioral Economist. Esther-Mirjam Sent. Herbert Simon’s Behavioral Economics 6. Rosemarie Nagel, Anna Bayona, Reza Kheirandish and Shabnam Mousavi. Reinhard Selten, the Dualist. 7. Shabnam Mousavi. Gerd Gigerenzer and Vernon Smith on Ecological Rationality of Fast-and-Frugal Heuristics. 8. Floris Heukelom. Richard Thaler’s Behavioral Economics. 9. Floris Heukelom. Daniel Kahneman and the Behavioral Economics of Cognitive Mistakes10. Hamid Hosseini. George Katona’s Contributions to the Start of Behavioral Economics11. Georg Blind. Veblen, Nelson-Winter, Ostrom and Beyond: Behavioral Rules. 12. Manuel Scholz-Wackerle. Thorsten Veblen, and Joseph Schumpeter. Generating Meso Behavior13. Thomas Grebel and Michael Stutzer. Schumpeter, Kirzner, Knight, Simon and Others: Behavioral Economics and Entrepreneurship14. Morris Altman. A Bounded Rationality Assessment of the New Behavioral Economics.Part 2. 15. Cass Sunstein. Behaviorally Informed Regulation, Part 1.16. Cass Sunstein. Behaviorally Informed Regulation, Part 2.17. Devjani Roy and Richard Zeckhauser. Ignorance: Literary Light on Decision’s Dark Corner 18. Shu-Heng Chen, Bin-Tzong Chie and Chung-Ching Tai. Smart Societies.19. Michelle Baddeley. Behavioral Macroeconomics: Time, Optimism And Animal Spirits.20. Shabnam Mousavi, Gerd Gigerenzer and Reza Kheirandish. Rethinking Behavioral Economics Through Fast-and-Frugal Heuristics.21. Shu-Heng Chen, Kao Chen, Kao Ying-Fang and Ragupathy Venkatachalam. ComputationalBehavioral Economics.22. Nina Bandelj, Julie Kim and Zaibu Tufail. Emotions in Economy23. Daniel Friedman. Morality as a Variable Constraint on Economic Behavior24. Gigi Foster and Paul Frijiters. Behavioral Political Economy. 25. Xianghong Wang. Behavioral Labor Economics 26. Sean Leaver. Behavioral Education Economics.27. Jason Potts. Behavioral Innovation Economics28. M Muller and A. Pyka. Economic Behaviour and Agent-Based Modelling

Roger Frantz is Professor of Economics at San Diego State University, USA.Shu-Heng Chen is Professor at the Department of Economics at National Chengchi University, Taiwan.Kurt Dopfer is Professor at the Department of Economics, University of St. Gallen, Switzerland.Floris Heukelom is Assistant Professor at Nijmegen School of Management, Radboud University Nijmegen, the Netherlands. Shabnam Mousavi is Assistant Professor at the Johns Hopkins Carey Business School, Johns Hopkins University, USA.

‘This Handbook provides a good coverage of contemporary behavioral economic topics and is written by an excellent group of authors’ — Gerrit Antonides, Wageningen University, The Netherlands‘This book contains a great collection of chapters on behavioral economics. It is distinguished by the diversity of its subject matter and the distinctiveness of its authors. If you want genuine insights and viewpoints as well as analyses not found elsewhere, please read the Handbook of Behavioral Economics. It is loaded with gems that contrast the unrealism of neoclassical economics with the realism of excellent behavioral economics.’ — John Tomer, Manhattan College, USA.

• Part 1. Peter Earl. The Evolution of Behavioural Economics Richard Curtin. George Katona: A Founder of Behavioral Economics Stefan Kesting. Ken Boulding: The image as a precursor to framing? Roger Frantz. Harvey Leibenstein. A First Generation Behavioral Economist. Esther-Mirjam Sent. Herbert Simon’s Behavioral Economics 6. Rosemarie Nagel, Anna Bayona, Reza Kheirandish and Shabnam Mousavi. Reinhard Selten, the Dualist. 7. Shabnam Mousavi. Gerd Gigerenzer and Vernon Smith on Ecological Rationality of Fast-and-Frugal Heuristics. 8. Floris Heukelom. Richard Thaler’s Behavioral Economics. 9. Floris Heukelom. Daniel Kahneman and the Behavioral Economics of Cognitive Mistakes10. Hamid Hosseini. George Katona’s Contributions to the Start of Behavioral Economics11. Georg Blind. Veblen, Nelson-Winter, Ostrom and Beyond: Behavioral Rules. 12. Manuel Scholz-Wackerle. Thorsten Veblen, and Joseph Schumpeter. Generating Meso Behavior13. Thomas Grebel and Michael Stutzer. Schumpeter, Kirzner, Knight, Simon and Others: Behavioral Economics and Entrepreneurship14. Morris Altman. A Bounded Rationality Assessment of the New Behavioral Economics.Part 2. 15. Cass Sunstein. Behaviorally Informed Regulation, Part 1.16. Cass Sunstein. Behaviorally Informed Regulation, Part 2.17. Devjani Roy and Richard Zeckhauser. Ignorance: Literary Light on Decision’s Dark Corner 18. Shu-Heng Chen, Bin-Tzong Chie and Chung-Ching Tai. Smart Societies.19. Michelle Baddeley. Behavioral Macroeconomics: Time, Optimism And Animal Spirits.20. Shabnam Mousavi, Gerd Gigerenzer and Reza Kheirandish. Rethinking Behavioral Economics Through Fast-and-Frugal Heuristics.21. Shu-Heng Chen, Kao Chen, Kao Ying-Fang and Ragupathy Venkatachalam. ComputationalBehavioral Economics.22. Nina Bandelj, Julie Kim and Zaibu Tufail. Emotions in Economy23. Daniel Friedman. Morality as a Variable Constraint on Economic Behavior24. Gigi Foster and Paul Frijiters. Behavioral Political Economy. 25. Xianghong Wang. Behavioral Labor Economics 26. Sean Leaver. Behavioral Education Economics.27. Jason Potts. Behavioral Innovation Economics28. M Muller and A. Pyka. Economic Behaviour and Agent-Based Modelling

Roger Frantz is Professor of Economics at San Diego State University, USA.Shu-Heng Chen is Professor at the Department of Economics at National Chengchi University, Taiwan.Kurt Dopfer is Professor at the Department of Economics, University of St. Gallen, Switzerland.Floris Heukelom is Assistant Professor at Nijmegen School of Management, Radboud University Nijmegen, the Netherlands. Shabnam Mousavi is Assistant Professor at the Johns Hopkins Carey Business School, Johns Hopkins University, USA.

‘This Handbook provides a good coverage of contemporary behavioral economic topics and is written by an excellent group of authors’ — Gerrit Antonides, Wageningen University, The Netherlands‘This book contains a great collection of chapters on behavioral economics. It is distinguished by the diversity of its subject matter and the distinctiveness of its authors. If you want genuine insights and viewpoints as well as analyses not found elsewhere, please read the Handbook of Behavioral Economics. It is loaded with gems that contrast the unrealism of neoclassical economics with the realism of excellent behavioral economics.’ — John Tomer, Manhattan College, USA.

• Part 1. Peter Earl. The Evolution of Behavioural Economics Richard Curtin. George Katona: A Founder of Behavioral Economics Stefan Kesting. Ken Boulding: The image as a precursor to framing? Roger Frantz. Harvey Leibenstein. A First Generation Behavioral Economist. Esther-Mirjam Sent. Herbert Simon’s Behavioral Economics 6. Rosemarie Nagel, Anna Bayona, Reza Kheirandish and Shabnam Mousavi. Reinhard Selten, the Dualist. 7. Shabnam Mousavi. Gerd Gigerenzer and Vernon Smith on Ecological Rationality of Fast-and-Frugal Heuristics. 8. Floris Heukelom. Richard Thaler’s Behavioral Economics. 9. Floris Heukelom. Daniel Kahneman and the Behavioral Economics of Cognitive Mistakes10. Hamid Hosseini. George Katona’s Contributions to the Start of Behavioral Economics11. Georg Blind. Veblen, Nelson-Winter, Ostrom and Beyond: Behavioral Rules. 12. Manuel Scholz-Wackerle. Thorsten Veblen, and Joseph Schumpeter. Generating Meso Behavior13. Thomas Grebel and Michael Stutzer. Schumpeter, Kirzner, Knight, Simon and Others: Behavioral Economics and Entrepreneurship14. Morris Altman. A Bounded Rationality Assessment of the New Behavioral Economics.Part 2. 15. Cass Sunstein. Behaviorally Informed Regulation, Part 1.16. Cass Sunstein. Behaviorally Informed Regulation, Part 2.17. Devjani Roy and Richard Zeckhauser. Ignorance: Literary Light on Decision’s Dark Corner 18. Shu-Heng Chen, Bin-Tzong Chie and Chung-Ching Tai. Smart Societies.19. Michelle Baddeley. Behavioral Macroeconomics: Time, Optimism And Animal Spirits.20. Shabnam Mousavi, Gerd Gigerenzer and Reza Kheirandish. Rethinking Behavioral Economics Through Fast-and-Frugal Heuristics.21. Shu-Heng Chen, Kao Chen, Kao Ying-Fang and Ragupathy Venkatachalam. ComputationalBehavioral Economics.22. Nina Bandelj, Julie Kim and Zaibu Tufail. Emotions in Economy23. Daniel Friedman. Morality as a Variable Constraint on Economic Behavior24. Gigi Foster and Paul Frijiters. Behavioral Political Economy. 25. Xianghong Wang. Behavioral Labor Economics 26. Sean Leaver. Behavioral Education Economics.27. Jason Potts. Behavioral Innovation Economics28. M Muller and A. Pyka. Economic Behaviour and Agent-Based Modelling