Sport Business and Environmental Sustainability

Introducing fundamental principles and best practice in environmentally-responsible and sustainable sport management, this textbook outlines the opportunities and commercial benefits for sport organisations that take the environment into account in their business planning. The book defines key concepts in sport management and environmental studies and features contemporary case studies and international examples throughout. It explains why this is such an important area for sport and wider society, one that no sport organisation or sport management professional can afford to ignore. It explores all the core functional areas of sport management – including finance, governance, policy, law, marketing, sponsorship, facilities, and operations – and shows how to build more effective and more sustainable business practices. The book also explores the important advocacy and influencing role that sport can play in increasing environmental awareness in wider society, creating positive and lasting relationships between sport organisations, sport consumers and partner institutions that will have long-term commercial benefits for sport business. This is the perfect foundation text for any course focusing on sport and the environment or sustainable sport business, and essential reading for all courses on corporate social responsibility in sport, sport ethics, sport consumer behaviour, or the essentials of sport business and management. Additional online support materials accompany the book, including PowerPoint slides, lecture notes, a syllabus template, and sample assignments.