From Networks to Netflix

Derek Johnson is Professor of Media and Cultural Studies in the Department of Communication Arts at the University of Wisconsin-Madison. His books include Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture as well as Media Franchising: Creative License and Collaboration in the Culture Industries. He is also the co-author of Television Goes to the Movies, and the co-editor of books including Point of Sale: Analyzing Media Retail.

"With this timely new edition, Johnson and his stellar collection of authors keep pace with the rapidly evolving entity once known simply as television. The collection offers state-of-the-moment accounts of the broadcast, cable, and streaming services that continue to play a central role in video entertainment."Amanda D. Lotz, Professor of Digital Media and Communication, Queensland University of Technology, Australia"With an expanded range of global case studies, the second edition of From Networks to Netflix is a must read for anyone seeking to understand television in the twenty-first century. Read separately, each case study offers a thoroughly examined investigation into the channels, streaming services, and platforms that shape television production and consumption today. Combined, the case studies challenge assumptions about how television is being altered by digitization, revealing the multiplicity of ‘televisions’ that form distinct, yet integral parts of the contemporary television industry."Catherine Johnson, Director of Research and PGR (Media, Journalism and Film), University of Huddersfield, UK

• Part 1: Introduction 1. Pluto TV: Channels, Portals, and the Changing Television Cosmos Part 2: Broadcast Legacies 2. ABC: Crisis, Risk, and the Logics of Change 3. The CW: Media Conglomerates in Partnership 4. PBS: Crowdsourcing Culture Since 1969 5. Telemundo: Telenovelas for the Twenty-First Century 6. TV Globo: Global Expansions and Cross-Media Convergence from Broadcast to Streaming 7. MeTV: Old Time TV’s Last Stand? Part 3: Cable and Satellite Survivors 8. NewsNation: Local Broadcasting, National Cable Channels, and the Evolution of WGN 9. Cartoon Network: Adult Swim and the Evolving Use of "Edge" 10. Nick Jr.: Shifting Conglomerate Strategies from Scheduling to Intellectual Property 11. Freeform: Shaking Off the Family Brand within a Conglomerate Family 12. Comedy Central: Trying to Grow Up by Getting Younger 13. Bravo: Branding, Fandom, and the Lifestyle Network 14. AMC: Story Sync and Frictionless Fandom 15. Starz: Distinction, Value, and Fandom in Premium TV 16. Playboy TV: Contradictions, Confusion, and Post-Network Pornography 17. El Rey: Latino Indie Auteur as Channel Identity Part 4: Streaming Ventures 18. Netflix: Streaming Channel Brands as Global Meaning Systems 19. YouTube: The Interface Between Television and Social Media Entertainment 20. iQIYI: China’s Internet Tigers Take Television 21. Amazon Prime Video: Scale, Complexity, and Television as Widget 22. The Roku Channel: Vertically Integrated Connected TV 23. OTV | Open Television: The Development Process 24. Revry: Making the Case for LGBTQ Channels 25. iROKOtv: Drama for the "Small-Small" Screen 26. Crunchyroll: Contested Authenticity in the Creation of Niche Brand Communities 27. Viki: Governing Transnational Fandom via Platforms 28. Twitch.tv: Tele-visualizing the Arcade Part 5: Television Plus 29. Hulu: Negotiating National and International Streaming 30. Hotstar: Reimagining Television Audiences in Digital India 31. Abema TV: Where Broadcasting and Streaming Collide 32. Mango TV: The Rise of a State-Controlled Entertainer 33. Disney+: Imagining Industrial Intertextuality 34. ESPN+: Subscribing to Diversity, Marginalizing Women’s Sports 35. Peacock: Network Heritage, Olympic Dreams, and the Transformation of NBC Sports 36. HBO Max: Media Conglomerates and the Organizational Logic of Streaming 37. Paramount+: "Peaking" Subscriber Interest in Legacy Television Franchises