Richard Nimijean is Instructor III in the School of Indigenous and Canadian Studies at Carleton University in Ottawa, Canada. His research and publications focus on the politics of branding Canada and the connections between the Canadian national identity and its projection globally, public policy, and domestic politics.David Carment is Professor of International Affairs at Carleton University in Ottawa, Canada, and Editor of Canadian Foreign Policy Journal. His most recent books examine state fragility theory and policy and third-party intervention in ethnic conflict. He teaches conflict mediation, bargaining and negotiation, and Canadian foreign policy.

• 1. Introduction: Is Canada back? Brand Canada in a turbulent world 2. The brand image of Canadian Prime Minister Justin Trudeau in international context 3. All about that base? Branding and the domestic politics of Canadian foreign aid 4. Canada's Feminist International Assistance Policy: For Whom is Canada Back? 5. Friend or faux? Trudeau, Indigenous issues and Canada’s brand 6. Predicting the North: sovereignty and the Canadian brand in the Arctic 7. Canada’s foreign policy and bureaucratic (un)responsiveness: public diplomacy in the digital domain 8. The evolving complementarity of nation-branding and public diplomacy: projecting the Canada brand through "weibo diplomacy" in China 9. Où donc le Canada est-il de retour dans le monde? 10. "Canada’s back" – can the Trudeau government resuscitate Canadian diplomacy? 11. Conclusion: Don’t Look Back: They Might be Gaining on You

Richard Nimijean is Instructor III in the School of Indigenous and Canadian Studies at Carleton University in Ottawa, Canada. His research and publications focus on the politics of branding Canada and the connections between the Canadian national identity and its projection globally, public policy, and domestic politics.David Carment is Professor of International Affairs at Carleton University in Ottawa, Canada, and Editor of Canadian Foreign Policy Journal. His most recent books examine state fragility theory and policy and third-party intervention in ethnic conflict. He teaches conflict mediation, bargaining and negotiation, and Canadian foreign policy.

• 1. Introduction: Is Canada back? Brand Canada in a turbulent world 2. The brand image of Canadian Prime Minister Justin Trudeau in international context 3. All about that base? Branding and the domestic politics of Canadian foreign aid 4. Canada's Feminist International Assistance Policy: For Whom is Canada Back? 5. Friend or faux? Trudeau, Indigenous issues and Canada’s brand 6. Predicting the North: sovereignty and the Canadian brand in the Arctic 7. Canada’s foreign policy and bureaucratic (un)responsiveness: public diplomacy in the digital domain 8. The evolving complementarity of nation-branding and public diplomacy: projecting the Canada brand through "weibo diplomacy" in China 9. Où donc le Canada est-il de retour dans le monde? 10. "Canada’s back" – can the Trudeau government resuscitate Canadian diplomacy? 11. Conclusion: Don’t Look Back: They Might be Gaining on You

Richard Nimijean is Instructor III in the School of Indigenous and Canadian Studies at Carleton University in Ottawa, Canada. His research and publications focus on the politics of branding Canada and the connections between the Canadian national identity and its projection globally, public policy, and domestic politics.David Carment is Professor of International Affairs at Carleton University in Ottawa, Canada, and Editor of Canadian Foreign Policy Journal. His most recent books examine state fragility theory and policy and third-party intervention in ethnic conflict. He teaches conflict mediation, bargaining and negotiation, and Canadian foreign policy.

• 1. Introduction: Is Canada back? Brand Canada in a turbulent world 2. The brand image of Canadian Prime Minister Justin Trudeau in international context 3. All about that base? Branding and the domestic politics of Canadian foreign aid 4. Canada's Feminist International Assistance Policy: For Whom is Canada Back? 5. Friend or faux? Trudeau, Indigenous issues and Canada’s brand 6. Predicting the North: sovereignty and the Canadian brand in the Arctic 7. Canada’s foreign policy and bureaucratic (un)responsiveness: public diplomacy in the digital domain 8. The evolving complementarity of nation-branding and public diplomacy: projecting the Canada brand through "weibo diplomacy" in China 9. Où donc le Canada est-il de retour dans le monde? 10. "Canada’s back" – can the Trudeau government resuscitate Canadian diplomacy? 11. Conclusion: Don’t Look Back: They Might be Gaining on You