Crisis Management in the Food and Drinks Industry: A Practical Approach

Colin Doeg started in journalism on a local newspaper in London (UK), covering the attacks by flying bombs and rockets during the last World War on the neighbourhood in which he lived. Subsequently he went into public relations working for such blue chip companies as Ford Motor Company, Reed International, Brooke Bond Group and Unilever Plc. Now retired, he works as a consultant.

From the reviews of the second edition: "The second edition of Crisis Management in the Food and Drinks Industry - A Practical Approach is highly actual because the world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East. ... To all those, involved in management, marketing, public relations, science and technology in the food and beverage industry, as well as crisis management, education and training, this interesting and practical management guide is highly recommended." (Colin Doeg, Advances in Food Sciences, Vol. 28 (4), 2006)

• The anatomy of a crisis.- Protecting your brands and reputation.- Preparing for the unthinkable.- The Internet—a two-edged sword.- Tactics to avoid being caught off-guard.- Product tampering—a constant threat.- Issues tracking and management.- Meeting the media.- Do I need help?.- Sources of technical help.- The powers of enforcement authorities.- Managing a crisis.- Diet and health.- Problems facing the food industry.- Dealing with extremist organizations and terrorist threats.- Bioterrorism—a clear and present danger.- Significant crises.- Interesting case histories.- Events that will shape the future.