Advertising as Communication

AvGillian Dyer

Häftad, Engelska, 1982

Del i serien Studies in Culture and Communication

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Beskrivning

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Produktinformation

Utgivningsdatum:1982-11-18
Mått:138 x 216 x 15 mm
Vikt:290 g
Format:Häftad
Språk:Engelska
Serie:Studies in Culture and Communication
Antal sidor:248
Förlag:Taylor & Francis Ltd
ISBN:9780415027816

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Recensioner i media

`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational Television

Innehållsförteckning

Preface Introduction, What is advertising? Commercial consumer advertising, Mass communications, Public relations 1 The origins and development of advertising 2 The new advertising 3 The new media 4 The effects of advertising 5 What do advertisements mean? 6 Semiotics and ideology 7 The language of advertising 8 The rhetoric of advertising

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