Advertising as Communication

AvGillian Dyer

E-bok

PDF, Engelska, 2008

712 kr

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626 kr

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712 kr

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2 541 kr

Beskrivning

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Produktinformation

Utgivningsdatum:2008-03-07
Språk:Engelska
Filformat:PDF
Kopieringsskydd:LCP
ISBN:9781134972340
Förlag:Taylor & Francis

Utforska kategorier

Medievetenskap inom Samhälle och politik
Språkvetenskap och lingvistik inom Språk och ordböcker
Reklam inom Ekonomi och Ledarskap

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