Advertising as Communication

AvGillian Dyer

Inbunden, Engelska, 2015

Del i serien Studies in Culture and Communication

2 518 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Fler format och utgåvor

Häftad

620 kr

E-bok

704 kr

E-bok

704 kr

Beskrivning

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.

Produktinformation

Utgivningsdatum:2015-11-26
Mått:129 x 198 x undefined mm
Vikt:453 g
Format:Inbunden
Språk:Engelska
Serie:Studies in Culture and Communication
Antal sidor:248
Förlag:Taylor & Francis Ltd
ISBN:9781138136670

Utforska kategorier

Försäljning och marknadsföring inom Ekonomi och Ledarskap

Recensioner i media

`I would not hesitate in recommending this book as a general survey of advertising for students who need initial orientation.' - Journal of Educational Television

Innehållsförteckning

Preface Introduction, What is advertising? Commercial consumer advertising, Mass communications, Public relations 1 The origins and development of advertising 2 The new advertising 3 The new media 4 The effects of advertising 5 What do advertisements mean? 6 Semiotics and ideology 7 The language of advertising 8 The rhetoric of advertising

Mer från samma författare

Edexcel AS and A Level Modular Mathematics Statistics 1 S1

Greg Attwood, Alan Clegg, Jane Dyer, Gillian Dyer

585 kr

Edexcel AS and A Level Modular Mathematics, Statistics 1 S1

Jane Dyer, Gillian Dyer, Alan Clegg, Greg Attwood

E-bok

2017

320 kr

Edexcel GCSE (9-1) Statistics Student Book

Gillian Dyer, Jane Dyer, Kathryn Hipkiss, David Kent, Navtej Marwaha, Katherine Pate, Keith Pledger, Brian Roadnight, Gordon Skipworth, Brian Speed

Häftad, 2017

665 kr

Edexcel GCSE (9-1) Statistics Student Book

Gillian Dyer

E-bok

2017

590 kr

Pearson Edexcel AS and A level Mathematics Statistics & Mechanics Year 1/AS Textbook + e-book

Greg Attwood, Ian Bettison, Alan Clegg, Jane Dyer, Susan Hooker, Michael Jennings, Jean Littlewood, Bronwen Moran, J. Nicholson, Su Nicholson, Laurence Pateman, Keith Pledger, Harry Smith, Keith Gallick, Gillian Dyer

294 kr

GCSE Mathematics Edexcel 2010: Spec A Higher Student Book

Keith Pledger, Graham Cumming, Kevin Tanner, Gareth Cole, Michael Flowers, Rob Summerson, Julie Bolter, Rob Pepper, Joe Petran, Karen Hughes, Peter Jolly, Jean Linsky, Brian Western, Graham Newman, Joan Knott, Gillian Dyer