Multinationals and Asia

Axèle Giroud is Lecturer in International Business at Bradford University School of Management. She has previously worked in the University of Paris 1, Panthéon-Sorbonne. She has conducted several research projects on Asia and multinational firms' activities in the region. She has taken part in several international seminars and has published articles and book chapters as well as completing several research reports for major international organisations. She recently published Transnationals, Technology and Economic Development (Edward Elgar, 2003).Alex T. Mohr is Professor of Strategy and International Business at Kent Business School. His research focuses on multinational firms' activities in China and South-East Asia, international strategic alliances as well as international Human Resource Management. He has conducted several research projects in these areas and has published various books, journal articles and book chapters.Deli Yang is Lecturer in International Business at the Bradford University School of Management. Before embarking on an academic career, she had worked in the Ministry of Foreign Trade and Economic Cooperation, P.R. China for eight years. Her major research interests lie in the systems and corporate management of intellectual property to enhance the integration of the contentious patent, trademark, and copyright protection into trade and foreign direct investment. Her recent publications include a book entitled Intellectual Property and Doing Business in China and several papers in internationally known journals.

"Different perspectives and approaches characterize the 11 papers in this collection, which investigate the organizational and institutional relationships that multinational enterprises (MNEs) have to manage in Asia. The editors have structured the material so that it moves from examination of micro-level relationships between MNEs and local organizations to meso- and macro-level relationships between MNEs and Asian institutions. Among the relationships discussed are inter-firm cooperation in German-Chinese joint ventures, the internationalization process of advertising agencies, inter-temporal relationships between foreign firms and local suppliers, MNEs and China’s intellectual property system, business and government policies in Southeast Asia, German MNEs and societal stakeholders, and MNEs and Japan’s labor market." --Reference & Research Book News

• Introduction  1. Role of Inter-Partner Adjustment for the Performance of German-Chinese Joint Ventures  2. International Expansion of Multinational Enterprises in China: A Stages of Growth Approach  3. Multinationals' Regional Value Chains in Southeast Asia  4. Multinationals and their Relationships with Local Suppliers: Effects on Local Suppliers' Development Path in the Malaysian Electrical and Electronics Industry  5. Innovation in China: How does this affect Business Environment and Multinationals' Business Relationships Potential  6. Trust or Law? China's Accession to the World Trade Organization and its effects on Chinese-Foreign Joint Ventures  7. Current Intellectual Property System: What does it mean for Multinationals?  8 . Institutional Transformations and Influences in East Asian Businesses  9. Public Institutions and Relationships with Multinational Corporations' Location Decisions  10. How Multinational Corporations Deal with their Socio-Political Stakeholders: An Empirical Study in Asia, Europe and the U.S.  11. Globalization and 'Flexible' Labour in Japan: Consequences for Multinationals Operating in Japan