Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013. Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.

The cases presented in the third edition of Richardson and Hinton’s Applied Public Relations will appeal to faculty and students alike. Organized by stakeholder group, the cases are fresh, involving a wide range of organizations and activists, and sure to provoke dynamic class discussions about strategy, tactics and ethics. Dr. Karen Russell, Associate Professor, Public Relations, Jim Kennedy New Media Professor, University of Georgia

• Applied Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships Stakeholders: Employees Stakeholders: Communities Stakeholders: Consumers Stakeholders: Media Stakeholders: Investors Stakeholders: Members and Volunteers Stakeholders: Governments and Regulators Stakeholders: Activists Stakeholders: International CulturesAppendix A: International Association of Business Communicators Code of EthicsAppendix B: Public Relations Society of America Code of Ethics

Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013. Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.

The cases presented in the third edition of Richardson and Hinton’s Applied Public Relations will appeal to faculty and students alike. Organized by stakeholder group, the cases are fresh, involving a wide range of organizations and activists, and sure to provoke dynamic class discussions about strategy, tactics and ethics. Dr. Karen Russell, Associate Professor, Public Relations, Jim Kennedy New Media Professor, University of Georgia

• Applied Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships Stakeholders: Employees Stakeholders: Communities Stakeholders: Consumers Stakeholders: Media Stakeholders: Investors Stakeholders: Members and Volunteers Stakeholders: Governments and Regulators Stakeholders: Activists Stakeholders: International CulturesAppendix A: International Association of Business Communicators Code of EthicsAppendix B: Public Relations Society of America Code of Ethics

Kathy Brittain Richardson is a professor of communication at Berry College, Rome, Georgia, where she has served as provost since 2013. Marcie Hinton teaches public relations in the journalism/mass communication department at Murray State University.

The cases presented in the third edition of Richardson and Hinton’s Applied Public Relations will appeal to faculty and students alike. Organized by stakeholder group, the cases are fresh, involving a wide range of organizations and activists, and sure to provoke dynamic class discussions about strategy, tactics and ethics. Dr. Karen Russell, Associate Professor, Public Relations, Jim Kennedy New Media Professor, University of Georgia

• Applied Public Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships Stakeholders: Employees Stakeholders: Communities Stakeholders: Consumers Stakeholders: Media Stakeholders: Investors Stakeholders: Members and Volunteers Stakeholders: Governments and Regulators Stakeholders: Activists Stakeholders: International CulturesAppendix A: International Association of Business Communicators Code of EthicsAppendix B: Public Relations Society of America Code of Ethics