Karen O'Reilly is Professor of Sociology at Loughborough University, where she teaches tourism, migration and advanced ethnographic methods.

'There are people who think there is no need to teach Ethnographic methods to students, because they think they are an innate tool of any ethnographers’ research equipment. Karen O'Reilly, however, beautifully demonstrates in this book how much can be gained from teaching them. Had I read O'Reilly's book when I did some amateur research on a group of Spanish traditional dancers once, I would certainly have done a better job.''The book is a clear and plainly written introduction to...ethnographic methods and gives useful directions so readers can get a deeper understanding of the subject through further reading and suggested practical experience, one of the best improvements of this second edition. The book has also been expanded and updated in response to the important developments of recent years.''In fact, the most arresting feature of the book is O’Reilly’s constant defence of the need of rigour, critical thought and an honest reflexion on the limitations and benefits of the research methods used, of being aware of the causes of bias....In the end, one of the strongest impressions the book leaves is that it is not the sophistication of the methods used that gives scientific status to ethnography, but reflexivity and being aware of what you are doing and why. Something, by the way, that is applicable to any scientific discipline and is not always properly stressed.'-Jordi Prats in Significance

• 1. Introduction: Ethnography as Practice  2. Where to Begin  3. Ethical Ethnography  4. Participating and Observing  5. Interviews: Asking Questions of Individuals and Groups  6. Practical Issues in Interviewing  7. New Directions in Ethnography  8. Ethnographic Analysis  9. Writing and Representation

Karen O'Reilly is Professor of Sociology at Loughborough University, where she teaches tourism, migration and advanced ethnographic methods.

'There are people who think there is no need to teach Ethnographic methods to students, because they think they are an innate tool of any ethnographers’ research equipment. Karen O'Reilly, however, beautifully demonstrates in this book how much can be gained from teaching them. Had I read O'Reilly's book when I did some amateur research on a group of Spanish traditional dancers once, I would certainly have done a better job.''The book is a clear and plainly written introduction to...ethnographic methods and gives useful directions so readers can get a deeper understanding of the subject through further reading and suggested practical experience, one of the best improvements of this second edition. The book has also been expanded and updated in response to the important developments of recent years.''In fact, the most arresting feature of the book is O’Reilly’s constant defence of the need of rigour, critical thought and an honest reflexion on the limitations and benefits of the research methods used, of being aware of the causes of bias....In the end, one of the strongest impressions the book leaves is that it is not the sophistication of the methods used that gives scientific status to ethnography, but reflexivity and being aware of what you are doing and why. Something, by the way, that is applicable to any scientific discipline and is not always properly stressed.'-Jordi Prats in Significance

• 1. Introduction: Ethnography as Practice  2. Where to Begin  3. Ethical Ethnography  4. Participating and Observing  5. Interviews: Asking Questions of Individuals and Groups  6. Practical Issues in Interviewing  7. New Directions in Ethnography  8. Ethnographic Analysis  9. Writing and Representation

Karen O'Reilly is Professor of Sociology at Loughborough University, where she teaches tourism, migration and advanced ethnographic methods.

'There are people who think there is no need to teach Ethnographic methods to students, because they think they are an innate tool of any ethnographers’ research equipment. Karen O'Reilly, however, beautifully demonstrates in this book how much can be gained from teaching them. Had I read O'Reilly's book when I did some amateur research on a group of Spanish traditional dancers once, I would certainly have done a better job.''The book is a clear and plainly written introduction to...ethnographic methods and gives useful directions so readers can get a deeper understanding of the subject through further reading and suggested practical experience, one of the best improvements of this second edition. The book has also been expanded and updated in response to the important developments of recent years.''In fact, the most arresting feature of the book is O’Reilly’s constant defence of the need of rigour, critical thought and an honest reflexion on the limitations and benefits of the research methods used, of being aware of the causes of bias....In the end, one of the strongest impressions the book leaves is that it is not the sophistication of the methods used that gives scientific status to ethnography, but reflexivity and being aware of what you are doing and why. Something, by the way, that is applicable to any scientific discipline and is not always properly stressed.'-Jordi Prats in Significance

• 1. Introduction: Ethnography as Practice  2. Where to Begin  3. Ethical Ethnography  4. Participating and Observing  5. Interviews: Asking Questions of Individuals and Groups  6. Practical Issues in Interviewing  7. New Directions in Ethnography  8. Ethnographic Analysis  9. Writing and Representation