Both editors have been involved with the Lancaster University Centre for the Study of Cultural Values. Nicholas Abercrombie Reader in Sociology. His current interests include the sociological analysis of popular culture, and change in the 'cultural industries' since the Second World War. His publications include The Dominant Ideology Thesis and Sovereign Individuals of Capitalism (Unwin Hyman, with S. Hill and B. Turner). for the Study of Cultural Values. His main interests are in social philosophy, including political theory and the philosophy of the social sciences. He is author of The Politics of Social Theory (Blackwell and Chicago UP) and, with]. Urry, of Social Theory as Science (Routledge).

'This is a fine collection of papers. The arguments are cogent, spirited and timely. The contributors carry on a tradition of critical thought which has largely been absent from the discourse of political economy and the philosophy of social sciences for over a decade'- David Wilson, Wawrick University

• Introduction: Starship Britain or universal enterprise? Part One: Political representations of enterprise 1. Freeing the spirit of enterprise: the genesis and development of the concept of enterprise culture 2. What might we mean by 'enterprise discourse'? 3. The rhetoric of enterprise 4. Reforming the self: enterprise and the characters of Thatcherism Part Two: Enterprise culture in different contexts 5. Enterprise culture and management education in France: sociolinguistic perspectives 6. A Thatcher export phenomenon? The enterprise culture in Eastern Europe 7. British enterprise culture and German Kulturgesellschaft 8. Post-fordism and enterprise culture: flexibility, autonomy and changes in economic organization Part three: Market values and consumer sovereignty 9. The priviledge of the producer 10. Design in enterprise culture: design for whose profit? 11. Justice enters the marketplace: enterprise culture and the provision of legal services 12. Consumer sovereignty and the integrity of practices

Both editors have been involved with the Lancaster University Centre for the Study of Cultural Values. Nicholas Abercrombie Reader in Sociology. His current interests include the sociological analysis of popular culture, and change in the 'cultural industries' since the Second World War. His publications include The Dominant Ideology Thesis and Sovereign Individuals of Capitalism (Unwin Hyman, with S. Hill and B. Turner). for the Study of Cultural Values. His main interests are in social philosophy, including political theory and the philosophy of the social sciences. He is author of The Politics of Social Theory (Blackwell and Chicago UP) and, with]. Urry, of Social Theory as Science (Routledge).

'This is a fine collection of papers. The arguments are cogent, spirited and timely. The contributors carry on a tradition of critical thought which has largely been absent from the discourse of political economy and the philosophy of social sciences for over a decade'- David Wilson, Wawrick University

• Introduction: Starship Britain or universal enterprise? Part One: Political representations of enterprise 1. Freeing the spirit of enterprise: the genesis and development of the concept of enterprise culture 2. What might we mean by 'enterprise discourse'? 3. The rhetoric of enterprise 4. Reforming the self: enterprise and the characters of Thatcherism Part Two: Enterprise culture in different contexts 5. Enterprise culture and management education in France: sociolinguistic perspectives 6. A Thatcher export phenomenon? The enterprise culture in Eastern Europe 7. British enterprise culture and German Kulturgesellschaft 8. Post-fordism and enterprise culture: flexibility, autonomy and changes in economic organization Part three: Market values and consumer sovereignty 9. The priviledge of the producer 10. Design in enterprise culture: design for whose profit? 11. Justice enters the marketplace: enterprise culture and the provision of legal services 12. Consumer sovereignty and the integrity of practices

Both editors have been involved with the Lancaster University Centre for the Study of Cultural Values. Nicholas Abercrombie Reader in Sociology. His current interests include the sociological analysis of popular culture, and change in the 'cultural industries' since the Second World War. His publications include The Dominant Ideology Thesis and Sovereign Individuals of Capitalism (Unwin Hyman, with S. Hill and B. Turner). for the Study of Cultural Values. His main interests are in social philosophy, including political theory and the philosophy of the social sciences. He is author of The Politics of Social Theory (Blackwell and Chicago UP) and, with]. Urry, of Social Theory as Science (Routledge).

'This is a fine collection of papers. The arguments are cogent, spirited and timely. The contributors carry on a tradition of critical thought which has largely been absent from the discourse of political economy and the philosophy of social sciences for over a decade'- David Wilson, Wawrick University

• Introduction: Starship Britain or universal enterprise? Part One: Political representations of enterprise 1. Freeing the spirit of enterprise: the genesis and development of the concept of enterprise culture 2. What might we mean by 'enterprise discourse'? 3. The rhetoric of enterprise 4. Reforming the self: enterprise and the characters of Thatcherism Part Two: Enterprise culture in different contexts 5. Enterprise culture and management education in France: sociolinguistic perspectives 6. A Thatcher export phenomenon? The enterprise culture in Eastern Europe 7. British enterprise culture and German Kulturgesellschaft 8. Post-fordism and enterprise culture: flexibility, autonomy and changes in economic organization Part three: Market values and consumer sovereignty 9. The priviledge of the producer 10. Design in enterprise culture: design for whose profit? 11. Justice enters the marketplace: enterprise culture and the provision of legal services 12. Consumer sovereignty and the integrity of practices