Cyberpop

Sidney Eve Matrix (Ph.D. University of Minnesota, 2003) is Assistant Professor of Women's Studies at the University of Winnipeg.

• Introduction Chapter 1 Cyberfigurations, Cyberpop and Cyberpoetics Cyberculture as Discursive Formation Cyberfigurations Cyberfigurations and Paradox Analyzing Paradox in Cyberculture From Repurposing Critique to a Digital Analytic From Digital Analytic to Cyberpoetics Chapter 2 Cyber-Commerce & Computerized Subjectivity: ICT Marketing as Cyberpop The BLUR Manifesto: Your Job is to Master the BLUR The BLURred Individual: Computerized Subjectivity Rules of Formation: The Trinity The Trinity Part 1: Intangibility-Screen Culture, Simulation and Terminal Identity The Trinity Part 2: Connectivity-Virtual Freedom, E-Powerment and the Palm Phenomenon The Trinity Part 3: Speed-Technology that Follows You Chapter 3 Cyberpop & the Technomasculine: GenderBLUR in The Matrix Blurring Masculinity The Hacker Ethic Geek Chic In Virtual Reality There is No Spoon: Digital Embodiment and the Mythos of Technomasculinity in The Matrix Commodifying Geek Chic, Appropriating the Hacker Ethic, Technomasculinity in ICT Advertising Chapter 4 Technomasculinity: GATTACA , Gender and Genoism Bioengineering and the Genomic Order of Things Extreme Measures: The Corporeal Contract Genomic Femininity Genomic Masculinity A New Underclass The Bodies that Matter Chapter 5 Cyberfemininity: Pixel Vixens Mya Ananova Webbie Tookay Syndi Chapter 6 Technoeroticism, Cyberfeminity & Interactivity: The Lara Croft Phenomenon Cybercelebrity, Digital Siren Elusive Dreamgirl Avatar and Body Double Postfeminist Role Model and Caricature Conclusion Dangerous Mixtures and Uncanny Flexibility: The Shapeshifter in Contemporary Cyberfiction Illustrating Technoscience and Cyberculture Portraying the Genomic Subject The Shapeshifter Polymorph