Routledge Studies in New Media and Cyberculture – serie

This book offers critical perspectives on the digital ‘iconic’, exploring how the notion of the iconic is re-appropriated and re-made online, and the consequences for humanity and society. Examining cross-cultural case studies of iconic images in digital spaces, the author offers original and critical analyses, theories and perspectives on the notion of the ‘iconic’, and on its movement, re-appropriation and meaning making on digital platforms.A carefully curated selection of case studies illustrates topics such as phantom memory; martyrdom; denigration and pornographic recoding; digital games as simulacra; and memes as ‘artification’. Situating the notion of the iconic firmly within contemporary cultures, the author takes a thematic approach to investigate the iconic as an unstable and unfinished phenomenon online as it travels through platforms temporally and spatially.The book will be an important resource for academics and students in the areas of media and communications, digital culture, cultural studies, visual communication, visual culture, journalism studies and digital humanities.

This book offers critical perspectives on the digital ‘iconic’, exploring how the notion of the iconic is re-appropriated and re-made online, and the consequences for humanity and society. Examining cross-cultural case studies of iconic images in digital spaces, the author offers original and critical analyses, theories and perspectives on the notion of the ‘iconic’, and on its movement, re-appropriation and meaning making on digital platforms.A carefully curated selection of case studies illustrates topics such as phantom memory; martyrdom; denigration and pornographic recoding; digital games as simulacra; and memes as ‘artification’. Situating the notion of the iconic firmly within contemporary cultures, the author takes a thematic approach to investigate the iconic as an unstable and unfinished phenomenon online as it travels through platforms temporally and spatially.The book will be an important resource for academics and students in the areas of media and communications, digital culture, cultural studies, visual communication, visual culture, journalism studies and digital humanities.

This book takes the interface – or rather to interface, a process rather than a discrete object or location – as a concept emblematic of our contemporary embodied relationship with technological artefacts. The fundamental question addressed by this book is: How can we understand what it means to perceive or act upon the world as a body–artefact assemblage? Black works to clarify the role of artefacts of all kinds in human perception and action, then considers the ways in which new digital technologies can expand and transform this capacity to change our mode of engagement with our environment. Throughout, the discussion is grounded in specific technologies – some already familiar and some still in development (e.g. new virtual reality and brain–machine interface technologies, natural user interfaces, etc.). In order to develop a detailed, generalizable theory of how we interface with technology, Black assembles an analytical toolkit from a number of different disciplines, including media theory, ethology, clinical psychology, cultural theory, philosophy, science and technology studies, cultural history, aesthetics and neuroscience.

Psychoanalysis and Digital Culture offers a comprehensive account of our contemporary media environment—digital culture and audiences in particular—by drawing on psychoanalysis and media studies frameworks. It provides an introduction to the psychoanalytic affect theories of Sigmund Freud and Didier Anzieu and applies them theoretically and methodologically in a number of case studies. Johanssen argues that digital media fundamentally shape our subjectivities on affective and unconscious levels, and he critically analyses phenomena such as television viewing, Twitter use, affective labour on social media, and data-mining.How does watching television involve the body? Why are we so drawn to reality television? Why do we share certain things on social media and not others? How are bodies represented on social media? How do big data and data mining influence our identities? Can algorithms help us make better decisions?These questions amongst others are addressed in the chapters of this wide-ranging book. Johanssen shows in a number of case studies how a psychoanalytic angle can bring new insights to audience studies and digital media research more generally. From audience research with viewers of the reality television show Embarrassing Bodies and how they unconsciously used it to work through feelings about their own bodies, to a critical engagement with Hardt and Negri's notion of affective labour and how individuals with bodily differences used social media for their own affective-digital labour, the book suggests that an understanding of affect based on Freud and Anzieu is helpful when thinking about media use. The monograph also discusses the perverse implications of algorithms, big data and data mining for subjectivities. In drawing on empirical data and examples throughout, Johanssen presents a compelling analysis of our contemporary media environment.

Online Activism in Latin America examines the innovative ways in which Latin American citizens, and Latin@s in the U.S., use the Internet to advocate for causes that they consider just. The contributions to the volume analyze citizen-launched websites, interactive platforms, postings, and group initiatives that support a wide variety of causes, ranging from human rights to disability issues, indigenous groups’ struggles, environmental protection, art, poetry and activism, migrancy, and citizen participation in electoral and political processes. This collection bears witness to the early stages of a very unique and groundbreaking form of civil activism culture now growing in Latin America.

This book develops the concept of "gamble-play media", describing how some gambling and gambling-like practices are increasingly mediated by digital technologies. Digital gambling brings gambling closer to the practices and features of videogames, as audio-visual simulations structure users’ experiences. By studying digital gambling from media studies, videogame and cultural studies approaches, this book offers a new critical perspective on the issues raised by computer-mediated gambling, while expanding our perspective on what media and gambling are. In particular, it critically analyses terrestrial, mobile and online slot machines, online poker and stock trading apps through a selection of case studies.

This book explores how the social and technical integration of mainstream social media into gay men’s digital cultures since the mid 2000s has played out in the lives of young gay men, looking at how these convergences have influenced more recent iterations of gay men’s digital culture. Focusing on platforms such as Gaydar, Facebook, Grindr and Instagram, Cassidy highlights the ways that identity and privacy management issues experienced in this context have helped to generate a culture of participatory reluctance within gay men’s digital environments.

This book applies digital methods of analysis to the study of the impact of digital technologies on the social and political spheres of women in Saudi Arabia and Egypt. These countries have been early embracers of digital technologies in the Middle East, and are therefore useful cases to examine the region’s use of digital media. Bernardi discusses what can be called the silent revolutions of these women online. By combining Software Studies, Feminist Qur’anic Revisionism, Actor Network Theory and digital methods research and analysis, the book explores how ‘women’s issues’ in Egypt and Saudi Arabia arise, transform and manifest themselves in the digital sphere, both in English and in Arabic.

Shared, posted, tweeted, commented upon, and discussed online as well as off-line, internet memes represent a new genre of online communication, and an understanding of their production, dissemination, and implications in the real world enables an improved ability to navigate digital culture. This book explores cases of cultural, economic, and political critique levied by the purposeful production and consumption of internet memes. Often images, animated GIFs, or videos are remixed in such a way to incorporate intertextual references, quite frequently to popular culture, alongside a joke or critique of some aspect of the human experience. Ideology, semiotics, and intertextuality coalesce in the book’s argument that internet memes represent a new form of meaning-making, and the rapidity by which they are produced and spread underscores their importance.

This book offers an in-depth academic discourse on the convergence of AI, digital platforms, and popular culture, in order to understand the ways in which the platform and cultural industries have reshaped and developed AI-driven algorithmic cultural production and consumption. At a time of fundamental change for the media and cultural industries, driven by the emergence of big data, algorithms, and AI, the book examines how media ecology and popular culture are evolving to serve the needs of both media and cultural industries and consumers. The analysis documents global governments’ rapid development of AI-relevant policies and identifies key policy issues; examines the ways in which cultural industries firms utilize AI and algorithms to advance the new forms of cultural production and distribution; investigates change in cultural consumption by analyzing the ways in which AI, algorithms, and digital platforms reshape people’s consumption habits; and examines whether governments and corporations have advanced reliable public and corporate policies and ethical codes to secure socio-economic equality. Offering a unique perspective on this timely and vital issue, this book will be of interest to scholars and students in media studies, communication studies, anthropology, globalization studies, sociology, cultural studies, Asian studies, and science and technology studies (STS).

This book offers an in-depth academic discourse on the convergence of AI, digital platforms, and popular culture, in order to understand the ways in which the platform and cultural industries have reshaped and developed AI-driven algorithmic cultural production and consumption. At a time of fundamental change for the media and cultural industries, driven by the emergence of big data, algorithms, and AI, the book examines how media ecology and popular culture are evolving to serve the needs of both media and cultural industries and consumers. The analysis documents global governments’ rapid development of AI-relevant policies and identifies key policy issues; examines the ways in which cultural industries firms utilize AI and algorithms to advance the new forms of cultural production and distribution; investigates change in cultural consumption by analyzing the ways in which AI, algorithms, and digital platforms reshape people’s consumption habits; and examines whether governments and corporations have advanced reliable public and corporate policies and ethical codes to secure socio-economic equality. Offering a unique perspective on this timely and vital issue, this book will be of interest to scholars and students in media studies, communication studies, anthropology, globalization studies, sociology, cultural studies, Asian studies, and science and technology studies (STS).

Posthuman Capitalism critically reviews the manifestation of capitalist agenda online by examining the phenomenon of the ‘posthuman’ in the data economy. The chapters examine our posthuman condition, where we are constantly asked to partake in platforms which perform to capitalist agenda while socializing us into new platforms of living, consuming and interacting online. Labelling these modes of our experiential extractions, transactions and re-making of our mortal lives as posthuman capitalism, the book reviews the human entanglements from sociality, friendship, desire, memory, transgressions of privacy and co-production of value through the data economy. Offering innovative and interdisciplinary conceptualisations and vantage points on our contemporary data society, this book will be a key text for scholars and students in the areas of digital media, communication studies, sociology, philosophy and social psychology.

Posthuman Capitalism critically reviews the manifestation of capitalist agenda online by examining the phenomenon of the ‘posthuman’ in the data economy. The chapters examine our posthuman condition, where we are constantly asked to partake in platforms which perform to capitalist agenda while socializing us into new platforms of living, consuming and interacting online. Labelling these modes of our experiential extractions, transactions and re-making of our mortal lives as posthuman capitalism, the book reviews the human entanglements from sociality, friendship, desire, memory, transgressions of privacy and co-production of value through the data economy. Offering innovative and interdisciplinary conceptualisations and vantage points on our contemporary data society, this book will be a key text for scholars and students in the areas of digital media, communication studies, sociology, philosophy and social psychology.

Loving Fanfiction explores emotion within the context of fandoms, specifically online fanfiction. Through exploring fans’ narratives about themselves and the fanwork they produce and consume, the author theorizes how identity, cognition, emotion, the body, and embodiment come together in literacy development and practices. Drawing on affect theory to explore the complex roles of emotions, literacy, identity, and the digital, both in their own position and in the worlds of engaged fans, Brit Kelley systematically analyses work from a six-year ethnographic study across fandoms—from Harry Potter and WWE, to Gotham and Twilight. Their analysis expands upon current understandings of fandom by more thoroughly theorizing the deeply emotional element of fanfiction practices, and connects to the academic fan community to draw connections and implications for the role of emotion in teaching and research. This unique perspective on emotions, love, and fandoms will be of significant interest to scholars and students of media and communication studies, fan studies, literature, creative writing, cultural studies, digital humanities, and literacy studies.

Internet-based applications such as blogs, social network sites, online chat forums, text messages, microblogs, and location-based communication services used from computers and smart phones represent central resources for organizing daily life and making sense of ourselves and the social worlds we inhabit. This interdisciplinary book explores the meanings of social media as a communicative condition for users in their daily lives; first, through a theoretical framework approaching social media as communicative genres and second, through empirical case studies of personal blogs, Twitter, and Facebook as key instances of the category of "social media," which is still taking shape. Lomborg combines micro-analyses of the communicative functionalities of social media and their place in ordinary people’s wider patterns of media usage and everyday practices.

From the emergence of digital protest as part of the Zapatista rebellion, to the use of disturbance tactics against governments and commercial institutions, there is no doubt that digital technology and networks have become the standard features of 21st century social mobilisation. Yet, little is known about the historical and socio-cultural developments that have transformed the virtual sphere into a key site of political confrontation. This book provides a critical analysis of the developments of digital direct action since the 1990s. It examines the praxis of electronic protest by focussing on the discourses and narratives provided by the activists and artists involved. The study covers the work of activist groups, including Critical Art Ensemble, Electronic Disturbance Theater and the electrohippies, as well as Anonymous, and proposes a new analytical framework centred on the performative and aesthetic features of contemporary digital activism.

This book explores software's pivotal role as the code that powers computers, mobile devices, the Internet, and social media. Creating conditions for the ongoing development and use of software, including the Internet as a communications infrastructure, is one of the most compelling issues of our time. Free software is based upon open source code, developed in peer communities as well as corporate settings, challenging the dominance of proprietary software firms and promoting the digital commons. Drawing upon key cases and interviews with free software proponents based in Europe, Brazil and the U.S., the book explores pathways toward creating the digital commons and examines contemporary political struggles over free software, privacy and civil liberties on the Internet that are vital for the commons' continued development.

Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing' takes on different characteristics within a digital environment where platforms encourage users to upload, share and respond to content, while the platforms themselves monetise the digital traces of this activity. This environment demands new ways of thinking about audience and user engagement with media technologies, and raises significant questions on methods of conceiving and researching audience-users. This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences. Drawing from work conducted by researchers based in Australia and New Zealand, the book uses theoretical frameworks and case study material which are of direct relevance to audience researchers globally.

Mobile devices’ impact on daily life has raised relevant questions regarding public and private space and communication. Both the technological environment (operating systems, platforms, apps) and media ecosystems (interface design, participatory culture, social media) influence how users deal with the public and private, intimate and personal spheres. Leading researchers in communication, art, computer engineering, education, law, sociology, philosophy, and psychology here explore current methodologies for studying the dichotomy of the public and private in mobile communication, providing a foundation for further research.

This book examines the semiotic effects of protocols and algorithms at work in popular social media systems, bridging philosophical conversations in human-computer interaction (HCI) and information systems (IS) design with contemporary work in critical media, technology and software studies. Where most research into social media is sociological in scope, Neal Thomas shows how the underlying material-semiotic operations of social media now crucially define what it means to be social in a networked age. He proposes that we consider social media platforms as computational processes of collective individuation that produce, rather than presume, forms of subjectivity and sociality.

Loving Fanfiction explores emotion within the context of fandoms, specifically online fanfiction. Through exploring fans’ narratives about themselves and the fanwork they produce and consume, the author theorizes how identity, cognition, emotion, the body, and embodiment come together in literacy development and practices. Drawing on affect theory to explore the complex roles of emotions, literacy, identity, and the digital, both in their own position and in the worlds of engaged fans, Brit Kelley systematically analyses work from a six-year ethnographic study across fandoms—from Harry Potter and WWE, to Gotham and Twilight. Their analysis expands upon current understandings of fandom by more thoroughly theorizing the deeply emotional element of fanfiction practices, and connects to the academic fan community to draw connections and implications for the role of emotion in teaching and research. This unique perspective on emotions, love, and fandoms will be of significant interest to scholars and students of media and communication studies, fan studies, literature, creative writing, cultural studies, digital humanities, and literacy studies.

This volume provides an innovative and timely approach to a fast growing, yet still under-studied field in Latin American cultural production: digital online culture. It focuses on the transformations or continuations that cultural products and practices such as hypermedia fictions, net.art and online performance art, as well as blogs, films, databases and other genre-defying web-based projects, perform with respect to Latin American(ist) discourses, as well as their often contestatory positioning with respect to Western hegemonic discourses as they circulate online. The intellectual rationale for the volume is located at the crossroads of two, equally important, theoretical strands: theories of digital culture, in their majority the product of the anglophone academy; and contemporary debates on Latin American identity and culture.

The Internet in China examines the cultural and political ramifications of the Internet for Chinese society. The rapid growth of the Internet has been enthusiastically embraced by the Chinese government, but the government has also rushed to seize control of the virtual environment. Individuals have responded with impassioned campaigns against official control of information. The emergence of a civil society via cyberspace has had profound effects upon China--for example, in 2003, based on an Internet campaign, the Chinese Supreme People's Court overturned the ruling of a local court for the first time since the Communist Party came to power in 1949.The important question this book asks is not whether the Internet will democratize China, but rather in what ways the Internet is democratizing communication in China. How is the Internet empowering individuals by fostering new types of social spaces and redefining existing social relations?

This collection explores the relationship between digital gaming and its cultural context by focusing on the burgeoning Asia-Pacific region. Encompassing key locations for global gaming production and consumption such as Japan, China, and South Korea, as well as increasingly significant sites including Australia and Singapore, the region provides a wealth of divergent examples of the role of gaming as a socio-cultural phenomenon. Drawing from micro ethnographic studies of specific games and gaming locales to macro political economy analyses of techno-nationalisms and trans-cultural flows, this collection provides an interdisciplinary model for thinking through the politics of gaming production, representation, and consumption in the region.

This volume presents a wide range of methodological strategies that are designed to take into account the complex, emergent, and continually shifting character of virtual worlds. It interrogates how virtual worlds emerge as objects of study through the development and application of various methodological strategies. Virtual worlds are not considered objects that exist as entities with fixed attributes independent of our continuous engagement with them and interpretation of them. Instead, they are conceived of as complex ensembles of technology, humans, symbols, discourses, and economic structures, ensembles that emerge in ongoing practices and specific situations.A broad spectrum of perspectives and methodologies is presented: Actor-Network-Theory and post-Actor-Network-Theory, performativity theory, ethnography, discourse analysis, Sense-Making Methodology, visual ethnography, multi-sited ethnography, and Social Network Analysis.

Digital gaming’s cultural significance is often minimized much in the same way that the Middle Ages are discounted as the backward and childish precursor to the modern period. Digital Gaming Reimagines the Middle Ages challenges both perceptions by examining how the Middle Ages have persisted into the contemporary world via digital games as well as analyzing how digital gaming translates, adapts, and remediates medieval stories, themes, characters, and tropes in interactive electronic environments. At the same time, the Middle Ages are reinterpreted according to contemporary concerns and conflicts, in all their complexity. Rather than a distinct time in the past, the Middle Ages form a space in which theory and narrative, gaming and textuality, identity and society are remediated and reimagined. Together, the essays demonstrate that while having its roots firmly in narrative traditions, neomedieval gaming—where neomedievalism no longer negotiates with any reality beyond itself and other medievalisms—creates cultural palimpsests, multiply-layered trans-temporal artifacts. Digital Gaming Re-imagines the Middle Ages demonstrates that the medieval is more than just a stockpile of historically static facts but is a living, subversive presence in contemporary culture.

Social media is restructuring urban practices–through ad-hoc experimentation, commercial software development, and communities of participation. This book is the first to consider how practices contained within social media are situated within a larger genealogy of public space, including theories of communal identity, civitas and democracy, the fete, and self-expression. Through empirical research, the actual social practices of participants of networked publics are described and analyzed. Documenting how online counterpublics use the Internet to transmit classified photos, mobilize activists, and challenge the status quo, Tierney argues that online activities do not stop in online conversations; they are physically grounded through mobile GPS coordinates which are then transformed into activities in physical space—the street, the plaza, the places where people have traditionally gathered to demonstrate and express their opinions publicly.

Cyberpop is an analysis of cyberculture and its popular cultural productions. The study begins with a Foucaultian model of cyberculture as a discursive formation, and explains how some key concepts (such as 'virtuality,' 'speed,' and 'Connectivity') operate as a conceptual architecture network linking technologies to information and individual subjects. The chapters then each focus on a particular cyberfiguration, including Hollywood films (GATTACA,The Matrix), popular literature (William Gibson's Neuromancer, Scott Westerfeld's Polymorph), advertising for digital products and services (Apple Computer's '1984/McIntosh' campaign, AT&T's 'mLife' campaign), digital artworks (including virtual females such as Motorola's 'Mya' and Elite Modeling Agency's 'Webbie Tookay,' and work by visual artist Daniel Lee for Microsoft's 'Evolution' campaign), and video games (TombRaider). Each close reading illustrates the ways in which representations of digital lifestyles and identities - which typically fetishize computers and celebrate a 'high tech' aesthetic encourage participation in digital capitalism and commodity cyberculture. Matrix argues that popular representations of cyberculture often function as forms of social criticism that creatively inspire audiences to 'think different' (in the words of Mac advertising) about the consequences of the digitalization of everyday life.

Not only is locative media one of the fastest growing areas in digital technology, but questions of location and location-awareness are increasingly central to our contemporary engagements with online and mobile media, and indeed media and culture generally. This volume is a comprehensive account of the various location-based technologies, services, applications, and cultures, as media, with an aim to identify, inventory, explore, and critique their cultural, economic, political, social, and policy dimensions internationally. In particular, the collection is organized around the perception that the growth of locative media gives rise to a number of crucial questions concerning the areas of culture, economy, and policy.