Elliot King is a Professor and Chair of the Communication Department at Loyola University Maryland. He is the author or co-author of seven books and has written extensively about the application and impact of new computer and communication technology since the 1980s. He is a co-founder of Loyola’s Master of Arts program in Emerging Media, an online program.Neil Alperstein is a Professor in the Communication Department at Loyola University Maryland. He is the Founding Director of its Master of Arts program in Emerging Media, an online program, and a leader in the use of educational technology in the classroom. He is the author of the book, Advertising in Everyday Life, and numerous book chapters and scores of scholarly articles.

"This book should be a must-read for Senior Administrators who are thinking through the strategic decision to launch online degree programs at their institutions. For any institutions that have already taken the plunge into online learning, the book provides a clear structure and methodology to evaluate where they are and how they should go forward. Senior Administrators will find in this book the details of a step by step working process to investigate and evaluate whether online learning is right for their institution. Well done, easy to follow, and very comprehensive."Ron Chalmers, Executive Director of Online Learning, Hofstra University, USA"This book is very informative and, what is rarer, very wise. Surveying online education with an extensive view, it treats not just the different shapes that online programs take, but the reasons for those differences as well. This is just what decision-makers need."--George Otte, University Director of Academic Technology, The City University of New York

• PrefaceSeries Editor IntroductionChapter 1: The Online Challenge in Higher EducationChapter 2: The First Step NowChapter 3: Issues and Challenges Facing FacultyChapter 4: Issues and Challenges Facing StudentsChapter 5: Institutional Issues and ChallengesChapter 6: The Generational Model for Online Program DevelopmentIndex

Elliot King is a Professor and Chair of the Communication Department at Loyola University Maryland. He is the author or co-author of seven books and has written extensively about the application and impact of new computer and communication technology since the 1980s. He is a co-founder of Loyola’s Master of Arts program in Emerging Media, an online program.Neil Alperstein is a Professor in the Communication Department at Loyola University Maryland. He is the Founding Director of its Master of Arts program in Emerging Media, an online program, and a leader in the use of educational technology in the classroom. He is the author of the book, Advertising in Everyday Life, and numerous book chapters and scores of scholarly articles.

"This book should be a must-read for Senior Administrators who are thinking through the strategic decision to launch online degree programs at their institutions. For any institutions that have already taken the plunge into online learning, the book provides a clear structure and methodology to evaluate where they are and how they should go forward. Senior Administrators will find in this book the details of a step by step working process to investigate and evaluate whether online learning is right for their institution. Well done, easy to follow, and very comprehensive."Ron Chalmers, Executive Director of Online Learning, Hofstra University, USA"This book is very informative and, what is rarer, very wise. Surveying online education with an extensive view, it treats not just the different shapes that online programs take, but the reasons for those differences as well. This is just what decision-makers need."--George Otte, University Director of Academic Technology, The City University of New York

• PrefaceSeries Editor IntroductionChapter 1: The Online Challenge in Higher EducationChapter 2: The First Step NowChapter 3: Issues and Challenges Facing FacultyChapter 4: Issues and Challenges Facing StudentsChapter 5: Institutional Issues and ChallengesChapter 6: The Generational Model for Online Program DevelopmentIndex

Elliot King is a Professor and Chair of the Communication Department at Loyola University Maryland. He is the author or co-author of seven books and has written extensively about the application and impact of new computer and communication technology since the 1980s. He is a co-founder of Loyola’s Master of Arts program in Emerging Media, an online program.Neil Alperstein is a Professor in the Communication Department at Loyola University Maryland. He is the Founding Director of its Master of Arts program in Emerging Media, an online program, and a leader in the use of educational technology in the classroom. He is the author of the book, Advertising in Everyday Life, and numerous book chapters and scores of scholarly articles.

"This book should be a must-read for Senior Administrators who are thinking through the strategic decision to launch online degree programs at their institutions. For any institutions that have already taken the plunge into online learning, the book provides a clear structure and methodology to evaluate where they are and how they should go forward. Senior Administrators will find in this book the details of a step by step working process to investigate and evaluate whether online learning is right for their institution. Well done, easy to follow, and very comprehensive."Ron Chalmers, Executive Director of Online Learning, Hofstra University, USA"This book is very informative and, what is rarer, very wise. Surveying online education with an extensive view, it treats not just the different shapes that online programs take, but the reasons for those differences as well. This is just what decision-makers need."--George Otte, University Director of Academic Technology, The City University of New York

• PrefaceSeries Editor IntroductionChapter 1: The Online Challenge in Higher EducationChapter 2: The First Step NowChapter 3: Issues and Challenges Facing FacultyChapter 4: Issues and Challenges Facing StudentsChapter 5: Institutional Issues and ChallengesChapter 6: The Generational Model for Online Program DevelopmentIndex