Management of International Tourism (RLE Tourism)

Inbunden, Engelska, 2012

Del i serien Routledge Library Editions: Tourism

2 540 kr

Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt över 249 kr.

Beskrivning

International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. The subject coverage of the book is wide-ranging: the authors examine the following issues: the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and staffing research and innovation corporate strategy. The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy.

Produktinformation

Utgivningsdatum:2012-12-07
Mått:174 x 246 x 19 mm
Vikt:536 g
Format:Inbunden
Språk:Engelska
Serie:Routledge Library Editions: Tourism
Antal sidor:222
Förlag:Taylor & Francis Ltd
ISBN:9780415812689

Utforska kategorier

Detaljhandel inom Ekonomi och Ledarskap
Sportböcker inom Sport, fritid och hobby

Mer om författaren

Multivolume collection by leading authors in the field

Recensioner i media

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Innehållsförteckning

List of tables, figures. Preface. 1. The Environment of International Tourism 2. The International Tourism Industry 3. Tourism demand 4. Methods of Operation 5. The International Marketing of Tourism 6. Finance and Control 7. Organization and Staffing. 8. Research and Innovation 9. Corporate Strategies for International Tourism.10. International Tourism: The Future. References. Index.

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Management of International Tourism (RLE Tourism)

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Beskrivning

Produktinformation

Utgivningsdatum:2012-12-07
Mått:174 x 246 x 19 mm
Vikt:536 g
Format:Inbunden
Språk:Engelska
Serie:Routledge Library Editions: Tourism
Antal sidor:222
Förlag:Taylor & Francis Ltd
ISBN:9780415812689

Utforska kategorier

Detaljhandel inom Ekonomi och Ledarskap
Sportböcker inom Sport, fritid och hobby

Mer om författaren

Multivolume collection by leading authors in the field

Recensioner i media

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Innehållsförteckning

List of tables, figures. Preface. 1. The Environment of International Tourism 2. The International Tourism Industry 3. Tourism demand 4. Methods of Operation 5. The International Marketing of Tourism 6. Finance and Control 7. Organization and Staffing. 8. Research and Innovation 9. Corporate Strategies for International Tourism.10. International Tourism: The Future. References. Index.