Routledge Library Editions: Tourism – serie
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11 produkter
Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions
Av Brian Goodall, Gregory Ashworth
Häftad, 2014
772 kr
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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative …
Building A New Heritage (RLE Tourism)
Av Gregory Ashworth, Peter Larkham
Häftad, 2014
749 kr
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At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.The main theme of this book is that a number of possible …
Tourism: A Community Approach (RLE Tourism)
Av Peter Murphy
Häftad, 2014
749 kr
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Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism …
Building A New Heritage (RLE Tourism)
Av Gregory Ashworth, Peter Larkham
Inbunden, 2012
2510 kr
Lägg i varukorg
At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.The main theme of this book is that a number of possible …
Tourism: A Community Approach (RLE Tourism)
Av Peter Murphy
Inbunden, 2012
2510 kr
Lägg i varukorg
Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism …
Management of International Tourism (RLE Tourism)
Av Michael Brooke, Peter Buckley m. fl.
Inbunden, 2012
2585 kr
Lägg i varukorg
International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular …
Marketing in the Tourism Industry (RLE Tourism)
The Promotion of Destination Regions
Av Brian Goodall, Gregory Ashworth
Inbunden, 2012
2585 kr
Lägg i varukorg
This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative …
Marketing Tourism Places (RLE Tourism)
Av Gregory Ashworth, Brian Goodall
Inbunden, 2012
2585 kr
Lägg i varukorg
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering …
Marketing Tourism Places (RLE Tourism)
Av Gregory Ashworth, Brian Goodall
Häftad, 2014
772 kr
Lägg i varukorg
Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering …
Management of International Tourism (RLE Tourism)
Av Stephen Witt, Michael Brooke m. fl.
Häftad, 2014
749 kr
Lägg i varukorg
International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular …
Routledge Library Editions: Tourism
Av Various
2012
13600 kr
Tillfälligt slut
This set re-issues 5 volumes originally published between 1985 and 1994. They focus onthe impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance, organization and …
