Matthew Nicholson is an Associate Professor within the Centre for Sport and Social Impact at La Trobe University, Australia. Matthew’s research interests include the social impact of sport, the capacity of the community sport sector, increasing participation in sport and physical activity, the sport media nexus and efficacy of government policy. Matthew is the author and editor of a wide range of books, including Sport Management: Principles and Applications, Participation in Sport, Sport and Policy: Issues and Analysis and Sport and Social CapitalAnthony Kerr is a Lecturer in the Department of Management and Marketing at La Trobe University, Australia. He has designed and delivered a wide range of subjects in sport business and marketing and his research interests focus on brand equity and professional football, especially the contribution that foreign fans (‘satellite supporters’) can make to an organisation’s bottom line in a global marketplace. He has been recognised for excellence in teaching and has a proven track record in marketing, sponsorship and media relations for sport organizations worldwide, and has worked with some of the world’s most famous brands: Nike, AT&T Wireless, SEGA, TimeWarner and the UK Super LeagueMerryn Sherwood is a former award-winning newspaper journalist, who has worked in the media space at major events including the Vancouver 2010 Winter Olympic Games, 2010 Singapore Youth Olympic Games, Delhi 2010 Commonwealth Games, the 2011 Rugby World Cup and the Australian Open. Since 2011 she has worked as a media contractor for the International Triathlon Union, including driving the ITU’s social media channels at the London 2012 Olympic Games and editing Mind, Body, Soul - 25 Years of the International Triathlon Union, a limited edition book release to celebrate 25 years of the ITU’s history. She is currently undertaking a PhD that explores the roles of communications and media relations staff within Australian sports organisations at La Trobe University, where she also teaches in the sport management programme

• Preface Section 1: Sport Media Foundations 1. Sport and the Media: A Defining Relationship 2. The Evolution of the Nexus: Understanding the Game Section 2: Sport Media Landscapes 3. The Sport and Media Industries: Meeting the Global Players 4. Broadcast Rights and Revenue: Putting up Big Numbers 5. Sport Media Regulation: Making the Rules Section 3: Sport Media Professionals 6. Sport Journalists: Friend or Foe? 7. Sport Media Relations Practitioners: Inside the Team Section 4: Sport Media Strategies 8. Sport Media Planning and Promotion: The Foundations of Coverage 9. Sport Media Communications: Feeding the Media 10. Sport Media Interactions: Working with the Media 11. Sport and Social Media: Keeping up with the Tweets, Posts and Links 12. Major Sport Event Media Management: Controlling the Chaos 13. Managing Crises, Scandals and Reputations: Not All Publicity is Good

Matthew Nicholson is an Associate Professor within the Centre for Sport and Social Impact at La Trobe University, Australia. Matthew’s research interests include the social impact of sport, the capacity of the community sport sector, increasing participation in sport and physical activity, the sport media nexus and efficacy of government policy. Matthew is the author and editor of a wide range of books, including Sport Management: Principles and Applications, Participation in Sport, Sport and Policy: Issues and Analysis and Sport and Social CapitalAnthony Kerr is a Lecturer in the Department of Management and Marketing at La Trobe University, Australia. He has designed and delivered a wide range of subjects in sport business and marketing and his research interests focus on brand equity and professional football, especially the contribution that foreign fans (‘satellite supporters’) can make to an organisation’s bottom line in a global marketplace. He has been recognised for excellence in teaching and has a proven track record in marketing, sponsorship and media relations for sport organizations worldwide, and has worked with some of the world’s most famous brands: Nike, AT&T Wireless, SEGA, TimeWarner and the UK Super LeagueMerryn Sherwood is a former award-winning newspaper journalist, who has worked in the media space at major events including the Vancouver 2010 Winter Olympic Games, 2010 Singapore Youth Olympic Games, Delhi 2010 Commonwealth Games, the 2011 Rugby World Cup and the Australian Open. Since 2011 she has worked as a media contractor for the International Triathlon Union, including driving the ITU’s social media channels at the London 2012 Olympic Games and editing Mind, Body, Soul - 25 Years of the International Triathlon Union, a limited edition book release to celebrate 25 years of the ITU’s history. She is currently undertaking a PhD that explores the roles of communications and media relations staff within Australian sports organisations at La Trobe University, where she also teaches in the sport management programme

• Preface Section 1: Sport Media Foundations 1. Sport and the Media: A Defining Relationship 2. The Evolution of the Nexus: Understanding the Game Section 2: Sport Media Landscapes 3. The Sport and Media Industries: Meeting the Global Players 4. Broadcast Rights and Revenue: Putting up Big Numbers 5. Sport Media Regulation: Making the Rules Section 3: Sport Media Professionals 6. Sport Journalists: Friend or Foe? 7. Sport Media Relations Practitioners: Inside the Team Section 4: Sport Media Strategies 8. Sport Media Planning and Promotion: The Foundations of Coverage 9. Sport Media Communications: Feeding the Media 10. Sport Media Interactions: Working with the Media 11. Sport and Social Media: Keeping up with the Tweets, Posts and Links 12. Major Sport Event Media Management: Controlling the Chaos 13. Managing Crises, Scandals and Reputations: Not All Publicity is Good

Matthew Nicholson is an Associate Professor within the Centre for Sport and Social Impact at La Trobe University, Australia. Matthew’s research interests include the social impact of sport, the capacity of the community sport sector, increasing participation in sport and physical activity, the sport media nexus and efficacy of government policy. Matthew is the author and editor of a wide range of books, including Sport Management: Principles and Applications, Participation in Sport, Sport and Policy: Issues and Analysis and Sport and Social CapitalAnthony Kerr is a Lecturer in the Department of Management and Marketing at La Trobe University, Australia. He has designed and delivered a wide range of subjects in sport business and marketing and his research interests focus on brand equity and professional football, especially the contribution that foreign fans (‘satellite supporters’) can make to an organisation’s bottom line in a global marketplace. He has been recognised for excellence in teaching and has a proven track record in marketing, sponsorship and media relations for sport organizations worldwide, and has worked with some of the world’s most famous brands: Nike, AT&T Wireless, SEGA, TimeWarner and the UK Super LeagueMerryn Sherwood is a former award-winning newspaper journalist, who has worked in the media space at major events including the Vancouver 2010 Winter Olympic Games, 2010 Singapore Youth Olympic Games, Delhi 2010 Commonwealth Games, the 2011 Rugby World Cup and the Australian Open. Since 2011 she has worked as a media contractor for the International Triathlon Union, including driving the ITU’s social media channels at the London 2012 Olympic Games and editing Mind, Body, Soul - 25 Years of the International Triathlon Union, a limited edition book release to celebrate 25 years of the ITU’s history. She is currently undertaking a PhD that explores the roles of communications and media relations staff within Australian sports organisations at La Trobe University, where she also teaches in the sport management programme

• Preface Section 1: Sport Media Foundations 1. Sport and the Media: A Defining Relationship 2. The Evolution of the Nexus: Understanding the Game Section 2: Sport Media Landscapes 3. The Sport and Media Industries: Meeting the Global Players 4. Broadcast Rights and Revenue: Putting up Big Numbers 5. Sport Media Regulation: Making the Rules Section 3: Sport Media Professionals 6. Sport Journalists: Friend or Foe? 7. Sport Media Relations Practitioners: Inside the Team Section 4: Sport Media Strategies 8. Sport Media Planning and Promotion: The Foundations of Coverage 9. Sport Media Communications: Feeding the Media 10. Sport Media Interactions: Working with the Media 11. Sport and Social Media: Keeping up with the Tweets, Posts and Links 12. Major Sport Event Media Management: Controlling the Chaos 13. Managing Crises, Scandals and Reputations: Not All Publicity is Good