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849 kr
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Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains how the media works, as well as the practical skills necessary to manage the communication process. It explores the commercial relationships that exist between media and sport organisations, as well as the shift towards in-house media production, and explains how to apply a range of tools and strategies to promote the message, brand and achievements of sport organisations. This updated edition includes three completely new chapters introducing the fundamentals of storytelling, the growing significance of social issues, and the diversity of job roles and careers in sport media. It also features expanded coverage of digital technologies and social media, as well as profiles of industry professionals.
This is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Additional resources include case diagnostics, tutorial plans, test bank, additional readings, and links to useful websites and videos.
849 kr
Läs direkt efter köp
Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.
The book explains how the media works, as well as the practical skills necessary to manage the communication process. It explores the commercial relationships that exist between media and sport organisations, as well as the shift towards in-house media production, and explains how to apply a range of tools and strategies to promote the message, brand and achievements of sport organisations. This updated edition includes three completely new chapters introducing the fundamentals of storytelling, the growing significance of social issues, and the diversity of job roles and careers in sport media. It also features expanded coverage of digital technologies and social media, as well as profiles of industry professionals.
This is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.
Additional resources include case diagnostics, tutorial plans, test bank, additional readings, and links to useful websites and videos.
1 368 kr
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1 368 kr
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Despite the importance of sport as a social, economic and political institution, research into sport and social capital has not been extensive. Sport and Social Capital is the first book to examine this increasingly high profile area in detail. It explores the ways in which sport contributes to the creation, development, maintenance and, in some cases, diminution of social capital. Written by an internationally renowned author team who are leading figures in this area of study, this engaging and far-reaching text brings leading research from around the world into one comprehensively edited volume. Themes covered in the book include: education, gender, policy, community, youth sport, diversity and many more. It is essential reading for sport management, sport development and sport sociology students around the globe and offers fascinating and invaluable insight to interested stakeholders from industry, community and government.
1 009 kr
Läs direkt efter köp
Despite the importance of sport as a social, economic and political institution, research into sport and social capital has not been extensive. Sport and Social Capital is the first book to examine this increasingly high profile area in detail. It explores the ways in which sport contributes to the creation, development, maintenance and, in some cases, diminution of social capital. Written by an internationally renowned author team who are leading figures in this area of study, this engaging and far-reaching text brings leading research from around the world into one comprehensively edited volume. Themes covered in the book include: education, gender, policy, community, youth sport, diversity and many more. It is essential reading for sport management, sport development and sport sociology students around the globe and offers fascinating and invaluable insight to interested stakeholders from industry, community and government.
1 009 kr
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Sport and Policy is the first book of its kind to critically analyse the regulatory role of the state and its impact on sport and the intersections of sport with other areas of government policy. Offering a unique and comprehensive examination of how sport is affected by a range of government policy, each chapter uses an international comparative approach in order to facilitate a broad understanding of sport and policy in a global context.
This book is essential reading for any student or practitioner studying or working in policy today, and is:
The first book to examine the intersection of sport with other (non-sport) policies from an international perspective including topics such as gambling, the media, social inclusion and economic development Far-reaching in scope encompassing government regulation and sport’s intersections with other government policiesThis challenging text provides an accessible critical analysis of the intersections of sport with government policy.
1 071 kr
Läs direkt efter köp
Sport and Policy is the first book of its kind to critically analyse the regulatory role of the state and its impact on sport and the intersections of sport with other areas of government policy. Offering a unique and comprehensive examination of how sport is affected by a range of government policy, each chapter uses an international comparative approach in order to facilitate a broad understanding of sport and policy in a global context.
This book is essential reading for any student or practitioner studying or working in policy today, and is:
The first book to examine the intersection of sport with other (non-sport) policies from an international perspective including topics such as gambling, the media, social inclusion and economic development Far-reaching in scope encompassing government regulation and sport’s intersections with other government policiesThis challenging text provides an accessible critical analysis of the intersections of sport with government policy.
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