Georgette Wang is Chair Professor in the Department of Journalism, National Chengchi University, Taiwan.

• 1. Beyond De-Westernizing Communication Research: An Introduction Georgette Wang Part Ⅰ: Eurocentrism in communication research: The problem and its contributing factors 2. De-Westernizing Communication: Strategies for Neutralizing Cultural Myths Molefi Kete Asante 3. Emerging Global Divides in Media and Communication Theory: European universalism versus non-Western reactions Shelton Gunaratne 4. Globalizing Media and Communication Studies: Thoughts on the Translocal and the Modern Marwan Kraidy 5. Orientalism, Occidentalism and Communication Research Georgette Wang Part Ⅱ: The promises of focusing on the particular 6.“De-Westernizing" communication studies in Chinese societies? Paul S.N. Lee 7. To Westernize or not: That’s NOT the question Wei-wen Chung 8. Pitfalls of Cross-cultural Analysis: Chinese Wenyi Film and Melodrama Emilie Yueh-yu Yeh PART Ⅲ: From cultural specificity to cultural generality: The possibility of universal universality 9. The geography of theory and the place of knowledge: Pivots, peripheries and waiting rooms David Morley 10. Journeys to the West: The Making of Asian Modernities Graham Murdock 11. Beyond the Dichotomy of Communication Studies Guo-Ming Chen 12. Beyond Ethnocentrism in Communication Theory: Towards a Culture-centric Approach Eddie C. Y. Kuo and Han Ei Chew 13. Reconceptualizing De-Westernization: Science of Meaning as an Alternative Yaly Chao Part Ⅳ: Opportunities, limitations, and implications for future research 14. Whither Eurocentrism? Media, Culture and Nativism in our time Gholam Khiabany 15. The Production of Asian theories of Communication: Contexts and Challenges Wimal Dissanayake 16. The Definition and Types of Alternative Discourses Syed Farid Alatas 17. After the Fall of the Tower of Babel: Culture-commensurability as a Point of Departure Georgette Wang

Georgette Wang is Chair Professor in the Department of Journalism, National Chengchi University, Taiwan.

• 1. Beyond De-Westernizing Communication Research: An Introduction Georgette Wang Part Ⅰ: Eurocentrism in communication research: The problem and its contributing factors 2. De-Westernizing Communication: Strategies for Neutralizing Cultural Myths Molefi Kete Asante 3. Emerging Global Divides in Media and Communication Theory: European universalism versus non-Western reactions Shelton Gunaratne 4. Globalizing Media and Communication Studies: Thoughts on the Translocal and the Modern Marwan Kraidy 5. Orientalism, Occidentalism and Communication Research Georgette Wang Part Ⅱ: The promises of focusing on the particular 6.“De-Westernizing" communication studies in Chinese societies? Paul S.N. Lee 7. To Westernize or not: That’s NOT the question Wei-wen Chung 8. Pitfalls of Cross-cultural Analysis: Chinese Wenyi Film and Melodrama Emilie Yueh-yu Yeh PART Ⅲ: From cultural specificity to cultural generality: The possibility of universal universality 9. The geography of theory and the place of knowledge: Pivots, peripheries and waiting rooms David Morley 10. Journeys to the West: The Making of Asian Modernities Graham Murdock 11. Beyond the Dichotomy of Communication Studies Guo-Ming Chen 12. Beyond Ethnocentrism in Communication Theory: Towards a Culture-centric Approach Eddie C. Y. Kuo and Han Ei Chew 13. Reconceptualizing De-Westernization: Science of Meaning as an Alternative Yaly Chao Part Ⅳ: Opportunities, limitations, and implications for future research 14. Whither Eurocentrism? Media, Culture and Nativism in our time Gholam Khiabany 15. The Production of Asian theories of Communication: Contexts and Challenges Wimal Dissanayake 16. The Definition and Types of Alternative Discourses Syed Farid Alatas 17. After the Fall of the Tower of Babel: Culture-commensurability as a Point of Departure Georgette Wang

Georgette Wang is Chair Professor in the Department of Journalism, National Chengchi University, Taiwan.

• 1. Beyond De-Westernizing Communication Research: An Introduction Georgette Wang Part Ⅰ: Eurocentrism in communication research: The problem and its contributing factors 2. De-Westernizing Communication: Strategies for Neutralizing Cultural Myths Molefi Kete Asante 3. Emerging Global Divides in Media and Communication Theory: European universalism versus non-Western reactions Shelton Gunaratne 4. Globalizing Media and Communication Studies: Thoughts on the Translocal and the Modern Marwan Kraidy 5. Orientalism, Occidentalism and Communication Research Georgette Wang Part Ⅱ: The promises of focusing on the particular 6.“De-Westernizing" communication studies in Chinese societies? Paul S.N. Lee 7. To Westernize or not: That’s NOT the question Wei-wen Chung 8. Pitfalls of Cross-cultural Analysis: Chinese Wenyi Film and Melodrama Emilie Yueh-yu Yeh PART Ⅲ: From cultural specificity to cultural generality: The possibility of universal universality 9. The geography of theory and the place of knowledge: Pivots, peripheries and waiting rooms David Morley 10. Journeys to the West: The Making of Asian Modernities Graham Murdock 11. Beyond the Dichotomy of Communication Studies Guo-Ming Chen 12. Beyond Ethnocentrism in Communication Theory: Towards a Culture-centric Approach Eddie C. Y. Kuo and Han Ei Chew 13. Reconceptualizing De-Westernization: Science of Meaning as an Alternative Yaly Chao Part Ⅳ: Opportunities, limitations, and implications for future research 14. Whither Eurocentrism? Media, Culture and Nativism in our time Gholam Khiabany 15. The Production of Asian theories of Communication: Contexts and Challenges Wimal Dissanayake 16. The Definition and Types of Alternative Discourses Syed Farid Alatas 17. After the Fall of the Tower of Babel: Culture-commensurability as a Point of Departure Georgette Wang