Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania.Nelson Bowman III is Director of Development at Prairie View A&M University.

Outstanding Published Scholarship winner for the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement"Today and for the foreseeable future, our nation needs HBCUs, and what so many HBCUs need is substantially larger and dependable funds. Applause for Gasman and Bowman for their practical and research-based guide to raising such funds." - Johnnetta Betsch Cole, President Emerita of Spelman College and Bennett College for Women "All stakeholders interested in the financial viability of their institution—development staff, presidents, trustees, alumni, students, and donors—will gain valuable lessons from this book’s research-based recommendations that can immediately be applied to their operations."- Karl W. Reid, Senior Vice President of Academic Programs at UNCF (United Negro College Fund)"This book is rich with strategies, ideas, and examples. The authors offer clear and practical advice based on solid research to help these critically important institutions build strong, comprehensive, and effective fundraising programs."- John Lippincott, President of the Council for Advancement and Support of Education

• Table of ContentsForewordPreface Acknowledgements Chapter One: Taking Inventory Chapter Two: The Role of the President Chapter Three: Academic Deans, Faculty, and Student Services Involvement Chapter Four: Alumni Giving and Engagement Chapter Five: Engaging Affinity Groups Chapter Six: Corporate and Foundation Giving Chapter Seven: Endowment Building Chapter Eight: Telling a Better Story Chapter Nine: Innovative Fundraising and Engagement ProgramsChapter Ten: Background on Historically Black Colleges and Universities Concluding Thoughts Appendices

Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania.Nelson Bowman III is Director of Development at Prairie View A&M University.

Outstanding Published Scholarship winner for the 2012 CASE John Grenzebach Award for Outstanding Research in Philanthropy for Educational Advancement"Today and for the foreseeable future, our nation needs HBCUs, and what so many HBCUs need is substantially larger and dependable funds. Applause for Gasman and Bowman for their practical and research-based guide to raising such funds." - Johnnetta Betsch Cole, President Emerita of Spelman College and Bennett College for Women "All stakeholders interested in the financial viability of their institution—development staff, presidents, trustees, alumni, students, and donors—will gain valuable lessons from this book’s research-based recommendations that can immediately be applied to their operations."- Karl W. Reid, Senior Vice President of Academic Programs at UNCF (United Negro College Fund)"This book is rich with strategies, ideas, and examples. The authors offer clear and practical advice based on solid research to help these critically important institutions build strong, comprehensive, and effective fundraising programs."- John Lippincott, President of the Council for Advancement and Support of Education

• Table of ContentsForewordPreface Acknowledgements Chapter One: Taking Inventory Chapter Two: The Role of the President Chapter Three: Academic Deans, Faculty, and Student Services Involvement Chapter Four: Alumni Giving and Engagement Chapter Five: Engaging Affinity Groups Chapter Six: Corporate and Foundation Giving Chapter Seven: Endowment Building Chapter Eight: Telling a Better Story Chapter Nine: Innovative Fundraising and Engagement ProgramsChapter Ten: Background on Historically Black Colleges and Universities Concluding Thoughts Appendices