Linda Beail is a Professor of Political Science at Point Loma Nazarene University, where she serves as Director of the Margaret Stevenson Center for Women’s Studies.Rhonda Kinney Longworth is a Professor of Political Science, Associate Provost and Associate Vice President for Academic Programming and Support at Eastern Michigan University.

"Beail and Longworth have written the type of book that many of us who study women as political communicators have been waiting to see on the market. These insightful critics offer a window on Sarah Palin as a phenomenon on the US political scene. This analysis addresses rhetorical appeals to gender, race, and class that unite, divide, and polarize the US populace."—Patricia A. Sullivan, State University of New York, New Paltz "Hockey Mom, Beauty Queen, Political Outsider, Frontier Woman, Post-Feminist Icon. Whether or not Sarah Palin holds political office ever again, there is no question that she changed the way that people think about women in presidential politics. Framing Sarah Palin helps us to understand the multifaceted nature of her surprisingly strong popular appeal, revealing the complex and dynamic relationship between pop culture and electoral politics."—Susan Burgess, Ohio University"A wonderful, extensive account of public commentary about Sarah Palin specifically, and women and politics broadly. Beail and Longworth miss nothing and offer readers a detailed account of how gender, ideology and electoral politics intersect in American culture. Their observations remind us that women candidates encounter distinct challenges from men, but also that partisan differences among women cannot be overlooked. Students and scholars of political science, communications and women's studies will be especially interested in this fine and thorough book."—Ronnee Schreiber, San Diego State University

• 1: Introduction. Part I: Republican Frames. 2: Frontier Woman. 3: Political Outsider. Part II: Gender Frames. 4: Hockey Mom. 5: Beauty Queen. 6: Post-Feminist Role Model. 7: Conclusion

Linda Beail is a Professor of Political Science at Point Loma Nazarene University, where she serves as Director of the Margaret Stevenson Center for Women’s Studies.Rhonda Kinney Longworth is a Professor of Political Science, Associate Provost and Associate Vice President for Academic Programming and Support at Eastern Michigan University.

"Beail and Longworth have written the type of book that many of us who study women as political communicators have been waiting to see on the market. These insightful critics offer a window on Sarah Palin as a phenomenon on the US political scene. This analysis addresses rhetorical appeals to gender, race, and class that unite, divide, and polarize the US populace."—Patricia A. Sullivan, State University of New York, New Paltz "Hockey Mom, Beauty Queen, Political Outsider, Frontier Woman, Post-Feminist Icon. Whether or not Sarah Palin holds political office ever again, there is no question that she changed the way that people think about women in presidential politics. Framing Sarah Palin helps us to understand the multifaceted nature of her surprisingly strong popular appeal, revealing the complex and dynamic relationship between pop culture and electoral politics."—Susan Burgess, Ohio University"A wonderful, extensive account of public commentary about Sarah Palin specifically, and women and politics broadly. Beail and Longworth miss nothing and offer readers a detailed account of how gender, ideology and electoral politics intersect in American culture. Their observations remind us that women candidates encounter distinct challenges from men, but also that partisan differences among women cannot be overlooked. Students and scholars of political science, communications and women's studies will be especially interested in this fine and thorough book."—Ronnee Schreiber, San Diego State University

• 1: Introduction. Part I: Republican Frames. 2: Frontier Woman. 3: Political Outsider. Part II: Gender Frames. 4: Hockey Mom. 5: Beauty Queen. 6: Post-Feminist Role Model. 7: Conclusion

Linda Beail is a Professor of Political Science at Point Loma Nazarene University, where she serves as Director of the Margaret Stevenson Center for Women’s Studies.Rhonda Kinney Longworth is a Professor of Political Science, Associate Provost and Associate Vice President for Academic Programming and Support at Eastern Michigan University.

"Beail and Longworth have written the type of book that many of us who study women as political communicators have been waiting to see on the market. These insightful critics offer a window on Sarah Palin as a phenomenon on the US political scene. This analysis addresses rhetorical appeals to gender, race, and class that unite, divide, and polarize the US populace."—Patricia A. Sullivan, State University of New York, New Paltz "Hockey Mom, Beauty Queen, Political Outsider, Frontier Woman, Post-Feminist Icon. Whether or not Sarah Palin holds political office ever again, there is no question that she changed the way that people think about women in presidential politics. Framing Sarah Palin helps us to understand the multifaceted nature of her surprisingly strong popular appeal, revealing the complex and dynamic relationship between pop culture and electoral politics."—Susan Burgess, Ohio University"A wonderful, extensive account of public commentary about Sarah Palin specifically, and women and politics broadly. Beail and Longworth miss nothing and offer readers a detailed account of how gender, ideology and electoral politics intersect in American culture. Their observations remind us that women candidates encounter distinct challenges from men, but also that partisan differences among women cannot be overlooked. Students and scholars of political science, communications and women's studies will be especially interested in this fine and thorough book."—Ronnee Schreiber, San Diego State University

• 1: Introduction. Part I: Republican Frames. 2: Frontier Woman. 3: Political Outsider. Part II: Gender Frames. 4: Hockey Mom. 5: Beauty Queen. 6: Post-Feminist Role Model. 7: Conclusion