Communication Yearbook 33

Christina Beck is professor of communication at Ohio University. She has been editing the Communication Yearbook series for 3 years. CY 33 will be her final volume.

• Editor’s Introduction -- Christina S. Beck, Ohio UniversityA Synthesis of Findings and Theoretical Explanations for the "Boomerang Effect" in Response to Strategic Messages -- Sahara Byrne, Cornell University, & Philip Sol Hart, Cornell UniversityA Meta-Analytic Review of the Effects of Adapting Consumer Advertising Appeals to Cultural Values -- Jos Hornikx, Radboud University Nijmegen, & Daniel J. O’Keefe, Northwestern UniversityThe Role of Computer-Tailoring in the Development of Persuasive Health Communication Messages -- Seth M. Noar, University of Kentucky, Nancy Grant Harrington, University of Kentucky, & Rosalie Shemanski, University of KentuckyAn Integrative Model of Knowledge -- Ronald E. Rice, University of California, Santa Barbara, & Marni Heinz, GoogleCommunicating Statistical Risk Information -- Ulrich Hoffrage, University of Lausanne. Christine Skubisz, University of Maryland, & Torsten Reimer, University of MarylandOpening Up the Conversation on Genetics in Families: The Space for Communication Scholars -- Kathleen Galvin, Northwestern University, & Lauren H. Grill, Northwestern UniversityRe-Imagining Science, Technology, and Engineering: Communication Perspectives -- Patrice M. Buzzanell, Purdue University, Lorraine G. Kisselburgh, Purdue University, & Brenda L. Berkelaar, Purdue UniversityOrganizational and Family Gender Role Reversal: A Cross-Contextual, Communication-Centered Review of the Literature -- Caryn E. Medved, Baruch College/CUNYDiscourses of Volunteerism -- Shiv Ganesh, University of Waikato, & Kirstie McAllum, University of WaikatoPublic Interest Media Activism and Advocacy as a Social Movement: A Review of the Literature -- Philip Napoli, Fordham UniversityImage Restoration and Reconciliation: The Application, Limitations, and Future Directions of Apologia Studies -- Emil B. Towner, Texas Tech University