Computational Advertising (inbunden)
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Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
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Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
442
Utgivningsdatum
2020-05-12
Förlag
CRC Press
ISBN
9780429557729

Computational Advertising E-bok

Market and Technologies for Internet Commercial Monetization

av Peng Liu, Chao Wang
E-bok (LCP),  Engelska, 2020-05-12
762
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This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.Features* Introduces computational advertising and Internet monetization* Covers data processing, utilization, and trading* Uses business logic as the driving force to explain online advertising products and technology advancement* Explores the products and the technologies of computational advertising, to provide insights on the realization of personalization systems, constrained optimization, data monetization and trading, and other practical industry problems* Includes case studies and code snippets

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Peng Liu, Chao Wang

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