Bokus
Laurie Young - Marketing the Professional Services Firm, Inbunden

Inbunden, Engelska, 2005

Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

Av Laurie Young

462 kr

Skickas torsdag 19/11. Fri frakt över 249 kr.

Beskrivning
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.
Produktinformation
  • Utgivningsdatum: 2005-09-12
  • Mått: 163 x 238 x 32 mm
  • Vikt: 851 g
  • Format: Inbunden
  • Språk: Engelska
  • Antal sidor: 432
  • Förlag: John Wiley & Sons Inc
  • ISBN: 9780470011737
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Mer om författaren

ABOUT THE AUTHOR LAURIE YOUNG is a specialist in the marketing of services and customer care. His career includes senior positions with PricewaterhouseCoopers, BT and Unisys. In the 1990s he founded, built and sold his own professional service firm, focussing on service marketing. Over the years he has advised a number of firms, from small, single partner, practices to large, multinational organisations on the contribution of services marketing to shareholder value. Also by Laurie Young: Competitive Customer Care with Merlin Stone and Making Profits From New Service Development.

Recensioner i media

"...for inspiration and insight, read Marketing the Professional Services Firm..." (The Entrepreneur, Vol 33 (9) September 2005) "...An invaluable read..." (The Marketer (CIM), Feb 06)

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