Laurie Young – författare
Visar alla böcker från författaren Laurie Young. Handla med fri frakt och snabb leverans.
9 produkter
Marketing the Professional Services Firm
Applying the Principles and the Science of Marketing to the Professions
Av Laurie Young
Inbunden, 2005
462 kr
Lägg i varukorg
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the …
Marketing the Professional Services Firm
Applying the Principles and the Science of Marketing to the Professions
Av Laurie Young
E-bok, 2005
672 kr
Lägg i varukorg
Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the …
From Products to Services
Insight and Experience from Companies Which Have Embraced the Service Economy
Av Laurie Young
Inbunden, 2008
544 kr
Lägg i varukorg
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is …
Scenarios in Marketing
From Vision to Decision
Av Gill Ringland, Laurie Young m. fl.
Inbunden, 2006
327 kr
Lägg i varukorg
You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap …
Scenarios in Marketing
From Vision to Decision
Av Laurie Young, Gill Ringland
E-bok, 2007
537 kr
Lägg i varukorg
You''ve chosen this book. Which probably means you''re a marketer, you''ve heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap …
From Products to Services
Insight and Experience from Companies Which Have Embraced the Service Economy
Av Laurie Young
E-bok, 2008
638 kr
Lägg i varukorg
During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is …
Marketer's Handbook
Reassessing Marketing Techniques for Modern Business
Av Laurie Young
E-bok, 2011
722 kr
Lägg i varukorg
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. …
Marketer's Handbook
Reassessing Marketing Techniques for Modern Business
Av Laurie Young
E-bok, 2011
722 kr
Lägg i varukorg
This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. …
