THE AUTHOR Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much-in-demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.

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• Examples ixForeword xiPreface xvAcknowledgments xixThe Author xxiIntroduction: Why Storytelling? 1One: First Steps: Getting Ready for Grantseeking 5Two: Research and Relationships: Finding and Cultivating Your Audience 17Three: The Short Story: Writing Letters of Inquiry 37Four: The Proposal Narrative: Introducing the Characters and the Place 47Five: The Need or Problem: Building Tension and Conflict into Your Story 65Six: Goals, Objectives, and Methods: Making Changes by Addressing the Problem 87Seven: Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel 101Eight: The Budget: Translating Your Story from Words to Numbers 113Nine: The Summary, Titles, and Headings: Preparing Your Marketing Copy 131Ten: Packaging: Publishing Your Proposal Story 141Eleven: Site Visits and Beyond: Interacting with Funders 159Twelve: Beyond Grants: Applying the Storytelling Method 169Afterword 177Appendix: The Final Manuscript: Two Letter Proposal Samples 179Index 185

THE AUTHOR Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much-in-demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.

Select Guide Rating

• Examples ixForeword xiPreface xvAcknowledgments xixThe Author xxiIntroduction: Why Storytelling? 1One: First Steps: Getting Ready for Grantseeking 5Two: Research and Relationships: Finding and Cultivating Your Audience 17Three: The Short Story: Writing Letters of Inquiry 37Four: The Proposal Narrative: Introducing the Characters and the Place 47Five: The Need or Problem: Building Tension and Conflict into Your Story 65Six: Goals, Objectives, and Methods: Making Changes by Addressing the Problem 87Seven: Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel 101Eight: The Budget: Translating Your Story from Words to Numbers 113Nine: The Summary, Titles, and Headings: Preparing Your Marketing Copy 131Ten: Packaging: Publishing Your Proposal Story 141Eleven: Site Visits and Beyond: Interacting with Funders 159Twelve: Beyond Grants: Applying the Storytelling Method 169Afterword 177Appendix: The Final Manuscript: Two Letter Proposal Samples 179Index 185

THE AUTHOR Cheryl A. Clarke is a fundraising consultant with more than 20 years of experience in the nonprofit sector. She works with a wide range of nonprofit agencies to improve their fundraising capacity. Clarke is also a much-in-demand trainer and speaker and has presented at several international conferences of the Association of Fundraising Professionals.

Select Guide Rating

• Examples ixForeword xiPreface xvAcknowledgments xixThe Author xxiIntroduction: Why Storytelling? 1One: First Steps: Getting Ready for Grantseeking 5Two: Research and Relationships: Finding and Cultivating Your Audience 17Three: The Short Story: Writing Letters of Inquiry 37Four: The Proposal Narrative: Introducing the Characters and the Place 47Five: The Need or Problem: Building Tension and Conflict into Your Story 65Six: Goals, Objectives, and Methods: Making Changes by Addressing the Problem 87Seven: Evaluation and Future Funding: Writing the Epilogue and Planning for a Sequel 101Eight: The Budget: Translating Your Story from Words to Numbers 113Nine: The Summary, Titles, and Headings: Preparing Your Marketing Copy 131Ten: Packaging: Publishing Your Proposal Story 141Eleven: Site Visits and Beyond: Interacting with Funders 159Twelve: Beyond Grants: Applying the Storytelling Method 169Afterword 177Appendix: The Final Manuscript: Two Letter Proposal Samples 179Index 185