Häftad, Engelska, 2006

Wake Me Up When the Data Is Over

How Organizations Use Stories to Drive Results

Av Wendy Silverman, Lori L. Silverman

305 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt över 249 kr.

Beskrivning

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Produktinformation

Utgivningsdatum: 2006-10-13
Mått: 152 x 229 x 18 mm
Vikt: 472 g
Format: Häftad
Språk: Engelska
Antal sidor: 320
Förlag: John Wiley & Sons Inc
ISBN: 9780470483305

Utforska kategorier

Entreprenörskap

Mer om författaren

Lori L. Silverman is the owner of Partners for Progress, a management consulting firm. As a business strategist, she has consulted with organizations in fifteen industries including financial services, insurance, manufacturing and petroleum companies, government entities, and professional associations. As a keynote speaker, Lori has positively impacted the lives of thousands of people. She has appeared on over fifty radio and television shows to speak about using stories in the workplace and is the co-author of Critical SHIFT and Stories Trainers Tell. You can reach her at lori@partnersforprogress.com and through www.partnersforprogress.com.

Betyg & recensioner

0 recensioner

Inga recensioner tillgängliga.