Lori L. Silverman is the owner of Partners for Progress, a management consulting firm. As a business strategist, she has consulted with organizations in fifteen industries including financial services, insurance, manufacturing and petroleum companies, government entities, and professional associations. As a keynote speaker, Lori has positively impacted the lives of thousands of people. She has appeared on over fifty radio and television shows to speak about using stories in the workplace and is the co-author of Critical SHIFT and Stories Trainers Tell. You can reach her at lori@partnersforprogress.com and through www.partnersforprogress.com.

• Foreword xvKaren DietzPreface xviiIntroduction xxiSylvia L. LovelyPart One How Organizations Are Using Stories in Day-to-Day Operations 11 How Can I Help You? Service with a Smile – and a Story 3Susan Stites2 Put Your Money Where Your Mouth Is: Unleashing the Power of People Through Stories 18Marcy Fisher3 We Need More We and Less Me: How Stories Build Teams and Teamwork 33Susan M. Osburn, Marcy Fisher4 You Get what You Give: Leadership in Action Through Stories 47Lori L. Silverman5 Are We On Track? How Stories Impact Project Management 62Denise Lee6 Who Said Money Is Everything? Story Is the New Currency in Financial Management 78 Alicia Korten, Karen Dietz7 We’ve Never Done It This Way Before: Prompting Organizational Change Through Stories 93North McKinnonPart Two How Organizations Are Using Stories Strategically 1098 The Sky Is Falling: When Difficult Times Call for a New Story 111Michael J. Margolis9 Why Are We Here? Stories That Define Us 126Evelyn Clark10 I Can See Clearly Now: Brining Strategy Alive Through Stories 141Madelyn Blair11 The Fog Is Lifting: Seeing Connections to Marketing and Marketing Research Through Stories 141Steven N. Silverman, Susan J. Moore12 what’s in a Name? How Stories Power Enduring Brands 170Ashraf Ramzy, Alicia KortenPart Three moving Stories into and Across the Organization 18513 It Pays to Be a Pioneer: Blazing a Trail for Stories 187Lori L. Silverman14 What Do You Suggest We Do? Finding Answers and Ideas in Research 202Jo Tyler15 There Are Five Sides to Every Story: Which Are You Missing? 214Lori L. SilvermanTell Me Your Story 231Appendix 1 About the Interviewees 233Appendix 2 About the Contributors 243References 251Suggested Resources 257Joanna TruittAcknowledgements 269About the Editor 271Index 273