Lori L. Silverman – författare

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Make challenging concepts more memorable, even unforgettable! "Stories Trainers Tell is full of fun, entertaining, and useful stories that help bring any training alive. Use it and watch people smile and learn!"--Ken Blanchard, coauthor, The One Minute Manager® and Whale Done!(TM)Telling stories is a powerful way to make a point, especially when the stories are compelling, well-constructed, and poignant. This book captures thought-provoking stories contributed by trainers, nationally known speakers, consultants, business leaders, educators, and professional storytellers that help make challenging ideas and abstract concepts stick.The stories are organized around major organizational development and training themes, such as leadership, diversity, teamwork, performance and coaching, and customer service. Accompanying each story are tips, debriefing questions, key points, and a follow-up activity to maximize its impact and learning potential.Includes a free CD-ROM with narrative readings of each story!Contributors include: Merrill Anderson, Jean Barbazette, Joe Barnes, Paula Bartholome, Chip Bell, Geoff Bellman, William Austin Boone, Sharon L. Bowman, Karen D. L. Byrson, Chris Clarke-Epstein, Hortencia Delgadillo, Larry English, Marcy Fisher, Suzann Gardner, Joan Gillman, Steve Hanamura, Lunell Haught, Sandra Hoskins, Katherine M. Hudson, David Hutchens, Joan Lloyd, Kate Lutz, Robert McIlree, Maureen G. Mulvaney, Kathy A. Nielsen, Clare Novak, Julie O'Mara, Laura V. Page, Jonathan M. Preston, John Renesch, Shelley R. Robbins, Marcia Ruben, Sheriene Saadati, Edward E. Scannell, L.G. Shanklin-Flowers, Bob Shaver, Doug Stevenson, Ed Tate, Sivasailam 'Thiagi' Thiagarajan, and David Zach.

This book includes real-life examples from over 70 respected organizations, small and large, representing a multitude of industries using stories to drive results. Leaders from organizations such as Microsoft, Lands’ End, Verizon, U.S. Air Force, and World Vision demonstrate the strong positive influence stories can have. No abstract theories or platitudes are conveyed here. The book spells out how Kevin Roberts, CEO worldwide of Saatchi & Saatchi, achieved sustained sales growth after several mergers and downsizings caused the organization to fall on hard times. It also shows how Erik Shaw, president and CEO of FivePoint Federal Credit Union, overcame resistance to an organizational name change, resulting in membership growth exceeding the national average.

Ready to hone your storytelling skills and craft a compelling business narrative?Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectivelyBecome a better listener to become a better storytellerMake your stories come to life with relatable detailsBack up your story with data pointsUse the power of storytelling to effect changeChoose the perfect format to tell your storyStartups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

Ready to hone your storytelling skills and craft a compelling business narrative?

Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you''re writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience.

Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets.

Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to

Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story

Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.