Bokus
Carol J. Pardun - Advertising and Society, Häftad

Häftad, Engelska, 2013

Advertising and Society

An Introduction

Av Carol J. Pardun

549 kr

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Beskrivning
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypesExamines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presentedLends substantial clarity to the subject, uniquely balancing criticism and practice within one textIncludes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion
Produktinformation
  • Utgivningsdatum: 2013-08-30
  • Mått: 172 x 244 x 15 mm
  • Vikt: 481 g
  • Format: Häftad
  • Språk: Engelska
  • Antal sidor: 312
  • Upplaga: 2
  • Förlag: John Wiley and Sons Ltd
  • ISBN: 9780470673096
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Mer om författaren

Carol J. Pardun is Professor of Advertising and Director of the School of Journalism and Mass Communications at the University of South Carolina. She has been published in numerous journals, including Mass Communications and Society, Journal of Broadcasting and Electronic Media, and Journal of Advertising Research.

Recensioner i media

"I highly recommend the excellent and engaging book Advertising and Society: An Introduction, 2nd Edition edited by Carol J. Pardun, Ph.D., to any academics and undergraduate students in business, advertising, marketing, media, communications, journalism, the social sciences or any other related field where the impact of advertising is felt in society. This book is a challenging guide for reconsidering the student's own viewpoints about advertising, and enhancing their ability to think critically about the issues surrounding this controversial topic." (Blog Business World, 24 September 2013)

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