Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.This lively, hands-on guide is packed with research and case studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses.

"... clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best...." (Women Mean Business, June 2010) "The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business." (ChangingPeople.co.uk, April 2010)

• Dedication ixForeword xiAcknowledgements xvIntroduction 1Part I: Audit 15Chapter 1: What’s the Balance? 17Chapter 2: What Do Others Do? 49Chapter 3: What Do We Say? 77Part II: Awareness 95Chapter 4: Why Should Business Care? 97Chapter 5: Leading Gender Bilingual 129Chapter 6: Working Gender Bilingual 159Chapter 7: The Action Plan 191Part III: Alignment 213Chapter 8: Training 215Chapter 9: Talent 235Chapter 10: Markets 275Part IV: Sustain 315Chapter 11: Communicating 317Chapter 12: Measuring 339Chapter 13: Rewarding 355Conclusion 369Notes 373Bibliography 387Index 395

Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.This lively, hands-on guide is packed with research and case studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses.

"... clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best...." (Women Mean Business, June 2010) "The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business." (ChangingPeople.co.uk, April 2010)

• Dedication ixForeword xiAcknowledgements xvIntroduction 1Part I: Audit 15Chapter 1: What’s the Balance? 17Chapter 2: What Do Others Do? 49Chapter 3: What Do We Say? 77Part II: Awareness 95Chapter 4: Why Should Business Care? 97Chapter 5: Leading Gender Bilingual 129Chapter 6: Working Gender Bilingual 159Chapter 7: The Action Plan 191Part III: Alignment 213Chapter 8: Training 215Chapter 9: Talent 235Chapter 10: Markets 275Part IV: Sustain 315Chapter 11: Communicating 317Chapter 12: Measuring 339Chapter 13: Rewarding 355Conclusion 369Notes 373Bibliography 387Index 395

Avivah Wittenberg-Cox, CEO of the leading gender consultancy, 20-first, and a world authority on leadership, gender and business, points the way in four simple steps: Audit, Awareness, Align and Sustain.This lively, hands-on guide is packed with research and case studies showing how some of the world’s biggest blue-chip firms have profited by balancing their businesses.

"... clearly and comprehensively documents how corporations can best implement strategies to achieve gender balance and attract the best...." (Women Mean Business, June 2010) "The book takes the reader comprehensively through 4 stages to achieve a more representative gender balance in business." (ChangingPeople.co.uk, April 2010)

• Dedication ixForeword xiAcknowledgements xvIntroduction 1Part I: Audit 15Chapter 1: What’s the Balance? 17Chapter 2: What Do Others Do? 49Chapter 3: What Do We Say? 77Part II: Awareness 95Chapter 4: Why Should Business Care? 97Chapter 5: Leading Gender Bilingual 129Chapter 6: Working Gender Bilingual 159Chapter 7: The Action Plan 191Part III: Alignment 213Chapter 8: Training 215Chapter 9: Talent 235Chapter 10: Markets 275Part IV: Sustain 315Chapter 11: Communicating 317Chapter 12: Measuring 339Chapter 13: Rewarding 355Conclusion 369Notes 373Bibliography 387Index 395