Avivah Wittenberg-Cox – författare

WOMEN MEAN BUSINESS

“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times

“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review

“Lays out the importance of retaining women in senior leadership positions.”Harpers Bazaar

“Wittenberg-Cox and Maitland have opened new ground.”Management Today

WOMEN MEAN BUSINESS

They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.

So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

Why Women Mean Business showed you why business needs to change. Now Avivah Wittenberg-Cox’s new book shows you how to achieve a healthy and profitable balance. We know that business needs more women. Gender balance has been proven time and time again to lead to more innovation, better business performance and corporate governance. The only question is, how can business leaders make this happen?Avivah Wittenberg-Cox, an acknowledged world authority on women and business, points the way. In four simple steps she provides guidance on how to bring about real change: • Audit – where are you really at with gender balance now?• Awareness – Opening your eyes to what better gender balance could mean for your company• Alignment – Ensuring the buy-in that will bring about real results and change• Sustain – Building gender diversity into corporate DNAThis lively, hands-on guide is packed with research and case-studies showing how some of the world’s biggest blue-chip firms have done it.Women are most of the talent and much of the market – you need this book.

WOMEN MEAN BUSINESS “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times “What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review “Lays out the importance of retaining women in senior leadership positions.”Harpers Bazaar“Wittenberg-Cox and Maitland have opened new ground.”Management Today WOMEN MEAN BUSINESSThey make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

WOMEN MEAN BUSINESS

“...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times

“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review

“Lays out the importance of retaining women in senior leadership positions.”Harpers Bazaar

“Wittenberg-Cox and Maitland have opened new ground.”Management Today

WOMEN MEAN BUSINESS

They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.

So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?

Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.

The proven rewards of a gender-balanced business.Scores of studies have shown the benefits to the bottom line of gender-balanced organizations. A handful of smart companies have tapped into the opportunities of today’s female consumer base and talent pool—yet too many companies still struggle with an outdated and ineffective imbalance of genders, across all levels, functions, and geographies.Now, Avivah Wittenberg-Cox brings a practical, seasoned voice to the problem of gender imbalance in business, laying out proven actions designed to make gender balance a sustainable reality. Wittenberg-Cox, CEO of the consultancy 20-first, has worked with some of the world’s largest and most reputable firms to deliver the benefits of balance. In this HBR Single ebook, she outlines what companies need to do to bring about real change. Beyond the usual well-intentioned but often ineffective mentoring and networking programs for women, the author argues that building gender balance is a twenty-first century management and leadership skill. Bringing a business into successful gender balance requires leaders who have a strategic understanding of the considerable economic benefits that lie untapped in the female population—in their roles both as customers and as talent—and the competencies needed to work across genders.It’s time for businesses to tap into 100% of the talent pool and connect with 100% of the market—both male and female. Wittenberg-Cox tells us how and why gender balance needs to happen now—and how to achieve it.HBR Singles provide brief yet potent business ideas, in digital form, for today’s thinking professional.

A purposeful career path starts with you.

As a woman, navigating your career path can be challenging. At times you''re faced with lack of support, unconscious bias and negative assumptions, disruptive career pauses, and more. So how can you get beyond these obstacles and progress your career in a way that is meaningful and fulfilling?

Taking Charge of Your Career helps readers navigate the tricky territory of charting a rewarding career path. Whether you''re new to the workforce, reentering after a pause, or trying to find your way through a midcareer slump, you''ll find research, advice, and practical tips to help you move forward.

This book will inspire you to:

Decide what a meaningful career looks like to youAlign yourself with the right supporters and mentorsApproach hard decisions with confidenceNavigate difficult transitionsBe your own biggest advocate

The HBR Women at Work series spotlights the real challenges and opportunities women experience throughout their careers. With interviews from the popular podcast of the same name and related articles, stories, and research, these books provide inspiration and advice for taking on topics at work like inequity, advancement, and building community. Featuring detailed discussion guides, this series will help you spark important conversations about where we''re at and how to move forward.

This 2 in 1 set includes the internationally acclaimed bestseller Why Women Mean Business and the new follow-up book How Women Mean Business.  Armed with both these books you will discover why business needs to change and how you can achieve a healthy and profitable balance.  • Understand the gender divide• Balance your business for better bottom line results• Find out how companies are implementing balance – and making it workPraise for Why Women Mean Business “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.”   The Times“What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review“Lays out the importance of retaining women in senior leadership positions.”   Harpers Bazaar“Wittenberg-Cox and Maitland have opened new ground.”   Management TodayPraise for How Women Mean Business“A call to action for savvy executives.” Lois P Frankel, PhD, bestselling author of Nice Girls Don’t Get the Corner Office.“Understanding the why of gender balance is easy, the real challenge is implementing the how across a business. This book shows the reader how to do it, step by pragmatic step.” John J. Harris, Chairman and CEO, Nestlé Waters“This book is the best overview of the extraordinary business opportunity women represent.” Julie Gilbert, Founder and CEO, Wolf“How Women Mean Business is a must-read for any manager.” Emilio Umeoka, President, Microsoft Asia Pacific“How Women Mean Business sets out a compelling blueprint for better business practices in the 21st century.” Cherie Blair“A must-read for any leader wanting to use gender differences as a strategic lever to develop their business.” Jean-Pascal Tricoire, President and CEO, Schneider Electric

WOMEN MEAN BUSINESS “...gives example after example of the price that we all pay for a situation in which ‘women may hold the keys but men still control the locks’.” The Times “What’s especially valuable is the authors’ analysis of where companies go wrong in managing women...that’s how it will help women in the workplace.” Harvard Business Review “Lays out the importance of retaining women in senior leadership positions.”Harpers Bazaar“Wittenberg-Cox and Maitland have opened new ground.”Management Today WOMEN MEAN BUSINESSThey make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises. So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world? Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.