Robin Leidner is Assistant Professor of Sociology at the University of Pennsylvania.

"Leidner's analysis reveals much about the corporations which she was able to investigate, and draws attention to the need to ensure that sociological investigations continue to confront the realities of the modern American workplace."

• Acknowledgments 1. Working on People 2. How Can Work on People Be Routinized? 3· Over the Counter: McDonald's 4· Orchestrating Optimism: Combined Insurance 5· Controlling Interests 6. Meanings of Routinized Work: Authenticity,Identity, and Gender 7· Conclusion Appendix 1. Researching Routinized Work Appendix 2. Revising the Script at CombinedInsurance References

Robin Leidner is Assistant Professor of Sociology at the University of Pennsylvania.

"Leidner's analysis reveals much about the corporations which she was able to investigate, and draws attention to the need to ensure that sociological investigations continue to confront the realities of the modern American workplace."

• Acknowledgments 1. Working on People 2. How Can Work on People Be Routinized? 3· Over the Counter: McDonald's 4· Orchestrating Optimism: Combined Insurance 5· Controlling Interests 6. Meanings of Routinized Work: Authenticity,Identity, and Gender 7· Conclusion Appendix 1. Researching Routinized Work Appendix 2. Revising the Script at CombinedInsurance References

Robin Leidner is Assistant Professor of Sociology at the University of Pennsylvania.

"Leidner's analysis reveals much about the corporations which she was able to investigate, and draws attention to the need to ensure that sociological investigations continue to confront the realities of the modern American workplace."

• Acknowledgments 1. Working on People 2. How Can Work on People Be Routinized? 3· Over the Counter: McDonald's 4· Orchestrating Optimism: Combined Insurance 5· Controlling Interests 6. Meanings of Routinized Work: Authenticity,Identity, and Gender 7· Conclusion Appendix 1. Researching Routinized Work Appendix 2. Revising the Script at CombinedInsurance References