Richard Madsen is Professor of Sociology at the University of California, San Diego. He is coauthor of Habits of the Heart (California, 1985) and The Good Society (1991), author of Morality and Power in a Chinese Village (California, 1984), and coauthor of Chen Village under Mao and Deng (California, 1992).

• Preface Introduction: Entertainment as Social ControlDONALD LAZERE Further Readings Part I. MEDIA AND MANIPULATIONIntroduction Further Readings Reshaping the Truth: Pragmatists and Propagandists in AmericaALEX CAREY Selling to Ms. Consumer CAROL ASCHER The Blockbuster Decades: The Media as Big BusinessWALTER POWELL The Corporate Complaint Against the MediaPETER DREIER Conservative Media Criticism: Heads I Win, Tails You Lose DONALD LAZERE     Part II. CAPITALISM AND AMERICAN MYTHOLOGYIntroduction Further Readings I Doublespeak and Ideology in Ads: A Kit for TeachersRICHARD OHMANN Stars, Status, Mobility JEREMY TUNSTALL I From Menace to Messiah: The History and Historicity of SupermanTHOMAS ANDRAE Domesticating Nature TODD GITLIN The lnfantilizing of Culture ARIEL DORFMANPart III. MOMENTS OF HISTORICAL CONSCIOUSNESSIntroduction Further Readings Shirley Temple and the House of Rockefeller CHARLES ECKERT Frank Capra and the Popular Front LEONARD QUART The Politics of Power in On the WaterfrontPETER BISKIND Machismo and Hollywood's Working Class PETER BISKIND AND BARBARA EHRENREICH Gimme Shelter: Feminism, Fantasy, and Women's Popular FictionKATE ELLIS      Part IV. THE MASS-MEDIATION OF POPULAR AND OPPOSITIONAL CULTUREIntroduction Further Readings Television's Screens: Hegemony in TransitionTODD GITLIN The Search for Tomorrow in Today's Soap OperasTANIA MODLESKI The Blues Tradition: Poetic Revolt or Cultural Impasse? CARL BOGGS AND RAY PRATT Working People's Music GEORGE LIPSITZ Rock and Popular Culture SIMON FRITH Part V. IDEOLOGY IN PERCEPTION, STRUCTURE, AND GENREIntroduction Further Readings Representation and the News Narrative: The Web of FacticityGAYE TUCHMAN Daffy Duck and Bertolt Brecht: Toward a Politics of Self-ReflexiveCinema? DANA B. POLAN Women and Representation: Can We Enjoy Alternative Pleasure?JANE GAINES Masterpiece Theatre and the Uses of Tradition TIMOTHY BRENNAN The Liberating Potential of the Fantastic in Contemporary Fairy Talesfor Children JACK ZIPES Part VI. MEDIA, LITERACY, AND POLITICAL SOCIALIZATIONIntroduction Further Readings The Teachings of the Media Curriculum NEIL POSTMAN Class as the Determinant of Political CommunicationCLAUS MUELLER Charting the Mainstream: Television's Contributions to PoliticalOrientations GEORGE GERBNER, LARRY GROSS, MICHAEL MORGAN, ANDNANCY SIGNORJELLI Mass Culture and the Eclipse of Reason: The Implications for Pedagogy STANLEY ARONOWITZ Part VII. FROM THE HALLS OF MONTEZUMA TO THE SHORES OF TRIPOLI: CULTURAL IMPERIALISMIntroduction Further Readings Ambush at Kamikaze Pass TOM ENGELHARDT Sports and the American Empire MARK NAISON Introduction to How to Read Donald DuckDAVID KUNZLE The Great Parachutist ARIEL DORFMAN ANDARMAND MATTELART Media Imperialism? JEREMY TUNSTALL Part VIII. ALTERNATIVES AND CULTURAL ACTIVISMIntroduction Further ReadingsShould News Be Sold for Profit? CHRISTOPHER JENCKS An Alternative American Communications System ROBERT CIRINO Pacifica Radio and the Politics of Culture CLARE SPARK A Course on Spectator Sports LOUIS KAMPF Rethinking Guerrilla Theater, 1971, 1985 R. G. DAVIS Public Access Television: Alternative Views DOUGLAS KELLNER

Richard Madsen is Professor of Sociology at the University of California, San Diego. He is coauthor of Habits of the Heart (California, 1985) and The Good Society (1991), author of Morality and Power in a Chinese Village (California, 1984), and coauthor of Chen Village under Mao and Deng (California, 1992).

• Preface Introduction: Entertainment as Social ControlDONALD LAZERE Further Readings Part I. MEDIA AND MANIPULATIONIntroduction Further Readings Reshaping the Truth: Pragmatists and Propagandists in AmericaALEX CAREY Selling to Ms. Consumer CAROL ASCHER The Blockbuster Decades: The Media as Big BusinessWALTER POWELL The Corporate Complaint Against the MediaPETER DREIER Conservative Media Criticism: Heads I Win, Tails You Lose DONALD LAZERE     Part II. CAPITALISM AND AMERICAN MYTHOLOGYIntroduction Further Readings I Doublespeak and Ideology in Ads: A Kit for TeachersRICHARD OHMANN Stars, Status, Mobility JEREMY TUNSTALL I From Menace to Messiah: The History and Historicity of SupermanTHOMAS ANDRAE Domesticating Nature TODD GITLIN The lnfantilizing of Culture ARIEL DORFMANPart III. MOMENTS OF HISTORICAL CONSCIOUSNESSIntroduction Further Readings Shirley Temple and the House of Rockefeller CHARLES ECKERT Frank Capra and the Popular Front LEONARD QUART The Politics of Power in On the WaterfrontPETER BISKIND Machismo and Hollywood's Working Class PETER BISKIND AND BARBARA EHRENREICH Gimme Shelter: Feminism, Fantasy, and Women's Popular FictionKATE ELLIS      Part IV. THE MASS-MEDIATION OF POPULAR AND OPPOSITIONAL CULTUREIntroduction Further Readings Television's Screens: Hegemony in TransitionTODD GITLIN The Search for Tomorrow in Today's Soap OperasTANIA MODLESKI The Blues Tradition: Poetic Revolt or Cultural Impasse? CARL BOGGS AND RAY PRATT Working People's Music GEORGE LIPSITZ Rock and Popular Culture SIMON FRITH Part V. IDEOLOGY IN PERCEPTION, STRUCTURE, AND GENREIntroduction Further Readings Representation and the News Narrative: The Web of FacticityGAYE TUCHMAN Daffy Duck and Bertolt Brecht: Toward a Politics of Self-ReflexiveCinema? DANA B. POLAN Women and Representation: Can We Enjoy Alternative Pleasure?JANE GAINES Masterpiece Theatre and the Uses of Tradition TIMOTHY BRENNAN The Liberating Potential of the Fantastic in Contemporary Fairy Talesfor Children JACK ZIPES Part VI. MEDIA, LITERACY, AND POLITICAL SOCIALIZATIONIntroduction Further Readings The Teachings of the Media Curriculum NEIL POSTMAN Class as the Determinant of Political CommunicationCLAUS MUELLER Charting the Mainstream: Television's Contributions to PoliticalOrientations GEORGE GERBNER, LARRY GROSS, MICHAEL MORGAN, ANDNANCY SIGNORJELLI Mass Culture and the Eclipse of Reason: The Implications for Pedagogy STANLEY ARONOWITZ Part VII. FROM THE HALLS OF MONTEZUMA TO THE SHORES OF TRIPOLI: CULTURAL IMPERIALISMIntroduction Further Readings Ambush at Kamikaze Pass TOM ENGELHARDT Sports and the American Empire MARK NAISON Introduction to How to Read Donald DuckDAVID KUNZLE The Great Parachutist ARIEL DORFMAN ANDARMAND MATTELART Media Imperialism? JEREMY TUNSTALL Part VIII. ALTERNATIVES AND CULTURAL ACTIVISMIntroduction Further ReadingsShould News Be Sold for Profit? CHRISTOPHER JENCKS An Alternative American Communications System ROBERT CIRINO Pacifica Radio and the Politics of Culture CLARE SPARK A Course on Spectator Sports LOUIS KAMPF Rethinking Guerrilla Theater, 1971, 1985 R. G. DAVIS Public Access Television: Alternative Views DOUGLAS KELLNER