This book, first published in 2000, examines the BBC's campaign to raise cultural awareness of British mass audiences in the early days of radio. As a specific case, it focuses on policies and plans behind transmissions of music by composers associated with Arnold Schoenberg's circle between 1922, when the BBC was founded, and spring 1936, when Edward Clark, a former Schoenberg pupil and central figure in BBC music, resigned from the Corporation. This study traces and analyses the BBC's attempts to manipulate critical and public responses to this repertory. The book investigates three interrelated aspects of early BBC history. Policy decisions relating to contemporary music transmissions are examined to determine why precious broadcast time was devoted to this repertory. Early personnel structures are reconstructed to investigate the responsibilities, attitudes and interests of those who influenced music broadcasting. Finally, broadcasts of Second Viennese School works are examined in detail.
