Richard Cyert is President of the Carnegie Bosch Institute at the Carnegie Mellon University. He is also author/co-author of numerous books and has published over 100 articles in economics, management and behavioral sciences. James March is Fred H Merrill Professor of Management, and Professor of Political Science and Sociology at Stanford University. He has jointly written many books and has written numerous articles on the subject of behavioral science.

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• List of Tables and Figures viiAcknowledgments ixPreface to the Second edition xi1 Introduction 12 Antecedents of the Behavioral theory of the firm 43 Organizational Goals 304 Organizational Expectations 525 Organizational Choice 996 A Specific Price and Output Model 1367 A Summary of Basic concepts in the Behavioral Theory of the Firm 1618 Some Implications 1779 An Epilogue 214Index 247Author Index 250