Howard Rachlin is Distinguished Professor of Psychology, Emeritus, at Stony Brook University.

This book combines behavioral psychology and economics in an unusual fashion. Of particular importance is his emphasis on the sensitivity of individual choices to the social environment. I recommend Rachlin's new book to everyone with an interest in the psychological foundations of individual behavior.

• Introduction 1. Habit and Willpower 2. Simple Ambivalence 3. Complex Ambivalence 4. The Lonely Addict 5. Soft Commitment 6. Rules and Probability 7. Self-Control and Social Cooperation Notes References Index

Howard Rachlin is Distinguished Professor of Psychology, Emeritus, at Stony Brook University.

This book combines behavioral psychology and economics in an unusual fashion. Of particular importance is his emphasis on the sensitivity of individual choices to the social environment. I recommend Rachlin's new book to everyone with an interest in the psychological foundations of individual behavior.

• Introduction 1. Habit and Willpower 2. Simple Ambivalence 3. Complex Ambivalence 4. The Lonely Addict 5. Soft Commitment 6. Rules and Probability 7. Self-Control and Social Cooperation Notes References Index

Howard Rachlin is Distinguished Professor of Psychology, Emeritus, at Stony Brook University.

This book combines behavioral psychology and economics in an unusual fashion. Of particular importance is his emphasis on the sensitivity of individual choices to the social environment. I recommend Rachlin's new book to everyone with an interest in the psychological foundations of individual behavior.

• Introduction 1. Habit and Willpower 2. Simple Ambivalence 3. Complex Ambivalence 4. The Lonely Addict 5. Soft Commitment 6. Rules and Probability 7. Self-Control and Social Cooperation Notes References Index